Senior Paid Marketing Specialist, Media Planning & Strategy

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What We’re Looking For

SurveyMonkey is seeking a passionate Paid Marketing Media Planner and Strategist to help spearhead dynamic paid media strategies across channels such as Paid Search, Paid Social, and Programmatic. You enjoy coming up with innovative new ideas, testing and launching them, and diving into data and metrics to uncover insights and learnings. You will also collaborate with cross-functional teams to align on marketing objectives.

What You’ll Be Working On

• Develop, plan, and work with channel leads to execute paid media strategies across various channels, including Paid Search, Paid Social, and Programmatic.
• Analyze marketing metrics to measure the effectiveness of campaigns and provide insights on recommended optimizations.
• Collaborate with cross functional teams such as Product Marketing, Marketing Analytics, and more to define marketing objectives and ensure alignment with overall business goals.
• Conduct in-depth research to identify target audiences and determine the most effective media mix.
• Manage and allocate budgets for paid media campaigns, ensuring cost-effective use of resources.
• Stay up-to-date with the latest trends and best practices in digital marketing and media planning.
  
  

We’d love to hear from people with

• 5+ years experience in paid media planning and strategy or a related role, SaaS experience (either in house or marketing agency) strongly preferred
• Strong understanding of full-funnel marketing and its impact across all marketing channels
• Proven experience in developing and executing media plans for paid marketing campaigns
• Strong analytical skills and data-driven thinking; you get excited diving into data and finding the story to tell
• Proficiency in using marketing tools and analytics platforms (e.g., Google Analytics, Tableau, Looker, etc.)
• Strong understanding of digital marketing channels and platforms
• Creative thinking with the ability to develop innovative marketing strategies
  
  

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

- Hybrid

Why SurveyMonkey? We’re glad you asked

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.