Content Creator

ABOUT TRADE TOOLS

Made-to-measure marketing for trades.

Trade Tools Marketing is built for the people who actually show up when things break.

For plumbers rushing to floods, the HVAC techs keeping homes comfortable, the electricians keeping the lights on, and every other home service business, keeping homes and communities running.

A lot of marketing in this space has been pushed into automation. Everything feels ‘plug-n-play’ and generic. We saw an opportunity. Home service businesses don’t need more templates, they need to stand out. They need partners who understand the work and bring the same level of care they bring into someone’s home.

That’s what we call blue bootie service (iykyk). It’s our version of white glove treatment but built for home services.

We’re building Trade Tools the same way home service businesses start anything: step by step, hand-on and always testing and improving. Strategy, creative and performance tied directly to booked jobs and real outcomes, not vanity metrics.

Right now, we’re building the blueprint and the team from the ground up. We’re looking for people who like solving problems, rolling up their sleeves, and doing good work with good people.

THE ROLE

Show don't tell.

You’ll turn everyday trade work into content people actually want to watch and can see themselves in.

Most days you’ll be working with whatever footage you’re given (iPhone clips from a plumber on-site, messy drain jobs, quick before/afters) and shaping it into something that actually stops a scroll. You know how to dig out the hook, find the moment, and turn something ordinary into something worth watching.

You'll edit fast, film when needed, and help build a social presence that feels native to TikTok, Reels, Shorts, and Meta. You'll work closely with our Art Director for visual direction, and with our design/motion partners when something needs extra polish.

If you've been wanting a place to try new formats, test ideas, and build series, this is the role. You'll have the space and the autonomy to push things forward, and not just 'post what you're given.

You like working quick and clever, creating strong content with a simple setup and a team that moves just as fast as you do.

This is a part-time role with consistent/flexible weekly hours that will grow when we grow.

WHAT YOU'LL DO

• Edit videos into short-form, scroll-stopping content
• Capture simple on-site content when needed
• Find the hook in everyday trade moments
• Turn routine jobs into tight, watchable stories
• Write captions + on-screen text that feel native to the platform
• Build repeatable series and content formats
• Keep content fast, human, and scrappy
• Track performance and adjust based on what works
• Collaborate with the Art Director for visual consistency
• Partner with design/motion for polished assets
• Keep footage and edits clean + organized

WHAT YOU BRING

• Chronically online (you understand TikTok, Reels, Shorts, meme culture)
• Strong sense of what makes something entertaining + funny
• Comfortable with simple filming setups
• Solid editing skills in CapCut, Descript, Premiere, or whatever tool is fastest
• Fast at finding the hook
• Proactively brings new content ideas and tests
• Responsive to feedback and fast to improve
• Organized with footage, files and exports
• Collaborative, comfortable working with a small team

WHAT SUCCESS LOOKS LIKE (90 DAYS)

• 4–8 pieces of content per week
• Better retention, saves, rewatches
• A few series or formats that feel unique to the brand
• Clean, organized footage + content library
• Smooth collaboration with the Art Director + design partners
• Content that feels distinct and human
• Clear creative momentum, always trying new things, testing and learning

DETAILS

Title: Content Creator (Social Video)

Type: Part-Time, contract/freelance

Rate: $30–$35/hr

Start: December / January

Location: Remote (Canada) / GTA preferred