B2B Influencer Marketing Manager

Role Summary

The Influencer Marketing Specialists supports the Influencer Campaign Manager by handling influencer discovery, outreach, pre-vetting, and database maintenance — specifically within the B2B space. This role is built for someone who understands how to source and engage B2B influencers (industry experts, creators on LinkedIn, YouTube, Twitter/X, podcasts, etc.) and can help execute campaigns with precision, professionalism, and speed.

Key Responsibilities

• B2B Influencer Outreach & Communication
• Send initial outreach messages and follow-up emails to B2B influencers across relevant platforms (LinkedIn, Twitter/X, YouTube, newsletters, podcasts)
• Track outreach status, responses, and negotiations in shared tools
• Coordinate call scheduling or hand-off to senior team members for rate negotiation
• Influencer Discovery & Vetting
• Research and identify B2B influencers based on campaign briefs and target audience
• Pre-screen profiles for relevance, engagement, thought leadership, and brand fit
• Maintain a well-organized and up-to-date influencer database or CRM
• Documentation & Tracking
• Input and update influencer data: email, platform links, niche, audience, rate cards, etc.
• Ensure influencers are tagged, categorized, and searchable by key filters (industry, audience size, platform)
• Keep campaign documents and trackers current in tools like Google Sheets and Favikon

Deliverables

• Up-to-date outreach tracker with statuses, dates, and notes
• Pre-vetted influencer lists tailored to campaign briefs
• Maintained and searchable influencer database
• Organized campaign tracking sheets with aligned outreach documentation

Owned Outcomes

• Efficient B2B Outreach – Influencers are sourced, messaged, and tracked consistently and professionally
• Clean System of Record – Databases and campaign docs are accurate, current, and easy to use
• Qualified Influencer Pools – Campaign Managers receive on-brief, relevant, and vetted B2B influencer lists
• Organized Campaign Support – No influencer follow-ups or records fall through the cracks