Senior Strategist, Digital Communications

Description

About the Organization

Founded in 1979, the National Immigration Law Center (NILC) is a leading non-profit organization (501(c)(3)) in the U.S. exclusively dedicated to defending and advancing the rights and opportunities of low-income immigrants and their loved ones. NILC’s mission is grounded in the belief that everyone living in the U.S. regardless of race, gender/gender identity, immigration status, or economic status — should have equal access to justice, resources, and educational and economic opportunities that enable them to achieve their full human potential. Together, NILC and the affiliated NILC Immigrant Justice Fund (IJF), a 501(c)(4) organization, work to advocate more directly for immigrant justice including direct federal immigration policy reform. NILC is committed to advancing its mission — which intersects race, immigration status, and class — through racial, economic, and gender justice and equity orientation.

NILC is at an exciting moment in its organizational trajectory, supporting our five-year strategic framework and scaling the organization and its work through influencing systems, policy advocacy at the federal and state levels, engaging in movement and power building, and narrative and culture strategies in addition to continuous improvements to our operational model. We are looking for entrepreneurial, results-driven, relationship builders who are committed to NILC’s mission and values of racial justice & equity, valuing diversity, fostering partnerships & collaboration, encouraging respect & personal well-being, and striving for transparency, integrity, and honesty.

About The Position

The Senior Strategist, Digital Communications (Sr. Strategist) supports the development of NILC and NILC’s sister 501(c)4 organization the NILC Immigrant Justice Fund (IJF)’s digital strategies and executes these strategies. The Sr. Strategist manages the social media content and publishing calendar, email content and calendar, and digital ads program, explores innovative ways to drive audience engagement and growth across digital platforms; and monitors the performance of digital efforts. The Sr. Strategist will create and post digital content to uplift the stories of NILC, its programs and campaigns, and the clients and communities NILC serves as a means of amplifying the organization’s crucial legal, research, organizing, and advocacy interests.

This role is a member of the Bargaining Unit.

The Sr. Strategist, Digital Communications will be responsible for providing leadership and driving success in the following key areas:

Specific Position Responsibilities

• Support the Director, Digital Communication and other Strategic Communications leaders in the development of NILC and IJF short- and long-term digital strategies that advance NILC and NILC IJF’s programs and goals and implement those strategies in NILC and IJF’s day-to-day digital communications work.
• Develop content and incorporate all digital assets and tactics (e.g., influencer strategies, websites, social media, email advocacy, digital ads, video, graphics, etc.) daily, and maintain content calendars.
• Create, collaborate on, edit, and distribute content such as social media posts, blog posts, infographics, videos, and other content for digital platforms.
• Collaborate with other members of the Strategic Communications team and cross-functionally to craft and implement creative, multi-faceted digital strategies for advocacy, public education, and live events, as well as media, development, and marketing campaigns.
• Identify high-impact opportunities to increase the visibility of NILC and IJF’s advocacy, programmatic, and movement building work, and grow email and social media audiences.
• Cultivate relationships with partners and social media influencers to amplify engagement with NILC and IJF’s social media and other digital content, developing & executing free and paid campaigns.
• Create, edit, and oversee NILC and IJF’s digital platforms, including websites, email advocacy, and social media accounts, ensuring a consistent organizational voice.
• Create graphics for social media, presentations, and distribution designed to amplify and support NILC, NILC IJF, its partners, programs, and projects.
• Manage and develop strategy and content for advocacy components of NILC and IJF’s supporter email list engagement.
• Work collaboratively with cross-departmental Programs team members via matrix workgroup structure to support all digital communications related needs for ongoing programmatic work.??
• Identify and execute creative and culturally relevant distribution tactics to innovate how we use social media and other digital accounts, promote our content, and engage with our audiences.
• Develop and implement plans to strategically grow NILC’s brand visibility and supporters.
• Collaborate with NILC’s Communications and Programmatic teams to align with audience/public engagement opportunities, timelines, and messaging guidelines and translate messaging into highly engaging and effective campaigns.
• Establish digital media metrics (goals, objectives, and measures of success) to track, analyze, and regularly report on NILC and IJF’s digital media performance for NILC and IJF’s leadership teams.
• Monitor trends and emerging practices in social media, email advocacy, and other digital platforms, evaluating & recommending new platforms for NILC and IJF’s presence.
• Develop and provide off-hour/non-peak rotation content across digital platforms.
• Provide social media and other digital coverage for advocacy, development events, rallies, & other functions.
• Act as a mentor to other Communications staff, including editing work, providing guidance, and other support as needed. ?
• May be a part of a larger cross functional project using the MOCHA framework/methodology
  
  

Supervisory Responsibilities

• May oversee outside consultants or vendors as needed.
  
  

Shared Organization Responsibilities

• Champions NILC & IJF’s mission of advancing the rights of immigrants with low income by demonstrating a commitment to human rights, and racial, economic, and social justice
• Attends and actively participates in NILC meetings at the organization, department, project, and individual level
• Develops relationships and supports NILC and IJF colleagues across all teams, recognizing that each individual brings a unique background and perspective to the work and assuming good intent from each other.
• Follows through on commitments acting with a clear sense of ownership individually and collectively by taking personal responsibility for decisions, actions, and failures, establishing clear responsibilities and processes for monitoring work and measuring results, and designing feedback loops into work.
• Learns quickly when facing new situations by experimenting to find fresh solutions, taking on the challenge of unfamiliar tasks, and extracting lessons learned from failures and mistakes.
• Acts with integrity by following through on commitments, being direct and truthful, keeping confidence, and showing consistency between words and actions.
• Commits to centering NILC’s values of racial justice & equity, valuing diversity, fostering partnerships & collaboration, encouraging respect & personal well-being, and striving for transparency, integrity, and honesty in all decisions and actions
  
  

In recognition of the fluidity of the work and ecosystem that NILC operates in, other duties may be assigned depending on organizational need.

What We’re Looking For In This Role

• Commitment to NILC & IJF’s mission of advancing the rights of immigrants with low income and a demonstrated commitment to human rights, racial, economic, and social justice, and equity, diversity, inclusion, and justice for all.
• Collaborative, proactive, and action oriented working style with a strong service mentality promoting mutual accountability and inspiriting trust and confidence from colleagues, other NILC team members, and NILC leaders alike.
• Demonstrates sound judgement in decision-making, high integrity, and utmost respect for confidentiality.
• Excellent verbal and written communication skills: ability to read, analyze, and interpret as well as draft documents such as reports, correspondence, and presentations for various audiences.
• Self-starter with a strong strategic ability to move daily tasks forward in alignment with NILC’s broader organizational needs and goals
• Excellent organizational skills with strong attention to detail.
• Excellent time management skills, with the ability to work both independently and collaboratively in a fast-paced environment while managing multiple projects.
  
  

Qualifications Required

• Bachelor’s degree in Political Science, Communications, Marketing, or related field, or equivalent work experience required
• 7-10+ years of digital communications and social media experience, experience including 4+ years developing and executing digital plans and 2+ years of email campaign experience
• Expertise in the principles of online organizing and digital best practices including metrics/analytics
• Familiarity with multiple CRM and CMS systems and digital applications
• Familiarity with list/database management and growth
• Experience writing about social justice issues and how to leverage digital/social assets in campaigns
• Experience with website management (Drupal, WordPress) and leading website redesign projects
• Political and/or policy experience required
  
  

Preferred Qualifications

• Master’s degree in Communications, Marketing, or another relevant field
• Experience in a nonprofit or social justice organization, particularly immigration-focused, preferred
• Experience in online media production, especially video and graphics preferred
• Proficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, and Arab communities preferred. Fluency in more than one language desirable.
  
  

At NILC, we know that talented people may have different backgrounds or experiences, and if your education and experience doesn’t exactly align with the above that’s okay! NILC believes that diversity in all dimensions of the organization supports and bolsters the innovative thinking essential to its success and is committed to providing equal employment opportunity to all qualified applicants. NILC’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of people of color, women, veterans, and individuals with disabilities in our organization. We encourage you to apply and let us know in your cover letter why you are qualified and the right fit for this role and NILC.

Work Environment

Location & Travel:

NILC's offices are located in Washington, D.C. and Los Angeles, California. For this role, up to 10-20% of overnight interstate travel may be required; travel is typically quarterly to the NILC Washington, DC office or another location within the US for 3-5 nights.

Remote work locations are as follows: (Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Georgia, Maryland, Montana, North Carolina, New Mexico, New York, Pennsylvania, South Carolina, Texas, Utah, Virginia and Wisconsin). To be considered, applicants must currently live in one of the work locations.

Compensation & Benefits

NILC’s compensation and benefits philosophy is to provide a competitive offering in the nonprofit sector and ensure equity across the organization. The salary range for this role is $86,726 - $108,459.

NILC provides an incredible benefit package that includes employer-paid healthcare coverage (100% for employees and 75% for dependents), employer-supported dental and vision coverage, a 403(b)-retirement plan including an automatic contribution from NILC, paid parental leave, monthly cell phone and wellness stipends, pre-tax accounts for transit, health, and childcare benefits (FSA), and employer-paid short- and long-term disability and life insurance. NILC also provides a generous paid-time-off policy, 15 holidays and 22 days of paid time off annually (increased to 32 after 2 years of employment).

NILC is also a qualifying public service employer, which means all full-time NILC employees qualify for the Public Service Loan Forgiveness (PSLF) Program. To learn more about the program, please visit https://studentaid.gov/pslf/.

Physical Demands

• Remaining in a stationary position, often standing, or sitting for prolonged periods
• Communicating with others to exchange information.
• Repeating motions, like typing or answering a phone, that may include the wrists, hands and/or fingers.