Director of Training - Sales

Job Type

Full-time

Description

Valpak Clipp is a trusted leader in direct mail and digital advertising, empowering small businesses to grow and consumers to save. With a strong focus on performance, innovation, and culture, we’re building a salesforce that’s equipped to thrive in today’s ever-evolving market—and training is at the core of that mission.

Position Summary

The Director of Sales Training is a senior leader responsible for building, executing, and continuously improving Valpak Clipp’s sales training program. This role oversees the full training lifecycle—from onboarding to ongoing development—and ensures programs are aligned with business goals and sales performance targets. This individual will lead a team of trainers, design and drive high-impact content creation, and serve as the face of our training experiences, frequently facilitating sessions on camera with energy and authority.

Key Responsibilities

Training Strategy & Leadership

• Define and execute the overarching sales training strategy to support company growth and sales excellence.
• Lead and develop a team of sales trainers, ensuring delivery of consistent, high-quality training experiences across the organization.
• Partner with Sales, Sales Support, Product, and Marketing leadership to identify skill gaps, training needs, and program priorities.
• Build scalable, virtual training programs that support new hire onboarding, upskilling, leadership development, and new product launches.
  
  

Program & Content Development

• Oversee the design and development of all sales training content, including playbooks, virtual learning, live sessions, assessments, and reinforcement tools.
• Ensure all content reflects Valpak Clipp’s voice, sales methodology, and brand standards.
• Introduce modern, innovative formats (video, gamification, microlearning, etc.) to drive engagement and retention.
  
  

Training Delivery

• Serve as the lead on-camera presenter for key virtual instructor-led training sessions, particularly during onboarding and high-impact initiatives.
• Coach the training team on facilitation best practices, ensuring all trainers deliver with clarity, energy, and credibility.
• Maintain a strong presence and visibility with new hires and sales teams to drive culture, motivation, and connection.
  
  

Performance Measurement & Continuous Improvement

• Establish KPIs to measure training effectiveness (knowledge retention, time to productivity, sales performance lift).
• Analyze feedback, performance data, and business outcomes to refine programs and demonstrate ROI.
• Foster a culture of continuous learning and improvement across the sales organization.
  
  

Why Join Us?

At Valpak Clipp, we’re not just training salespeople but building confident, consultative, high-performing professionals who thrive in a modern, multi-channel sales environment. This is your opportunity to shape how we grow, develop, and win as a team.

Requirements

Qualifications

• 7+ years of experience in sales training, enablement, or related field; SMB preferred
• Direct sales experience strongly preferred.
• 3+ years in a leadership or director-level role with experience managing and developing teams.
• Strong background in instructional design and adult learning principles.
• Dynamic on-camera presence; excellent facilitator with executive-level communication skills.
• Strategic thinker with hands-on ability to build programs and deliver results.
• Proficient in LMS platforms (Tovuti, Litmos), presentation tools (PowerPoint, Canva), and virtual training tech (Zoom, Teams, etc.).