E-Commerce Merchandising Strategist

Location: Remote, Canada OR Ottawa, Canada

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 10,000+ waxing salons.

About the Role

As the E-Commerce Merchandising Strategist, you’ll own how our products, collections, and campaigns come to life on-site. You’ll partner closely with the Director of E-commerce to shape the structure, content, and performance of Bushbalm’s digital storefront.

This role blends data, UX, storytelling, and on-site execution. You’ll lead initiatives that align business goals with customer behavior — from PDP strategy to conversion testing and bundle merchandising.

Responsibilities:

• Plan and execute product launches, collections, and seasonal merchandising strategies
• Write compelling, benefit-driven product descriptions and optimize product metadata
• Manage and maintain accurate metafields across the Shopify Plus storefront
• Create new landing pages for campaigns, bundles, and promotional moments
• Own product and collection hierarchy to improve customer flow and AOV
• Collaborate with creative, email, and paid teams to align site content with campaigns
• Analyze performance data and customer behavior to inform updates and experiments
• Work with Aftership to help with upselling and ultimately improving AOV

Who You Are:

• Have 2–4+ years in e-commerce merchandising & digital strategy
• Are confident working in Shopify (Plus) and managing Shopify Metafields
• Understand how to build site experiences that balance brand storytelling with conversion
• Are data-minded — you make decisions based on analytics, not guesses
• Have strong attention to detail and can confidently QA your work
• Enjoy collaborating cross-functionally and thrive in a fast-paced, growing environment

Perks & Benefits:

• Competitive salary, full benefits, and a lifestyle spending account
• Flexible working hours and remote-first culture
• Free access to award-winning skincare products
• Opportunity to work on a small, ambitious team with high impact
• Direct mentorship from industry leaders in DTC, performance marketing, and e-commerce

Join us in redefining body care and making an impact in the beauty industry!