Product Designer, Unified Service Platform

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About The Role

Join our Unified Service Platform team as a Staff Product Designer and help redefine how we deliver exceptional customer support. You’ll craft seamless, intuitive experiences that empower customers to get the help they need, quickly and confidently. With AI at the forefront, you’ll explore innovative ways to enhance the end-to-end support journey, from smart self-service to live agent interactions. You'll collaborate closely with data science and customer experience teams to align on insights and strategy. As we expand our focus on delivering scalable, personalized support experiences, this is a unique opportunity to shape a growing product area and make a meaningful difference for small businesses.

About The Team

Gusto equips small businesses with essential tools like Payroll, Benefits, Time Tracking, and Financial Products, all backed by our CX teams, who ensure customers get maximum value. The Unified Service Platform team’s mission is to build AI-driven solutions that transform customer touchpoints into fast, efficient, and delightful experiences that empower our customers and support teams to make informed decisions and get help throughout the customer lifecycle.

Here’s What You’ll Do Day-to-day

• Design intuitive, scalable customer support experiences that foster confidence and satisfaction while reducing friction across channels.
• Champion user-centered, empathetic design thinking to craft seamless support journeys, integrating AI to drive personalization and efficiency.
• Collaborate closely with product, engineering, data, and operations to shape and deliver customer-facing tools and systems that make support simple and effective.
• Use research, usability testing, and data insights to inform design decisions and iterate quickly through prototyping and experimentation.
• Stay curious by keeping up with advancements in AI, emerging technologies, and best practices to help define the future of support and self-service.
  
  

Here’s What We're Looking For

• 5–7+ years of experience in full-stack product design, with a strong focus on customer-facing experiences, support journeys, or AI-powered products.
• Proven experience designing for complex, interconnected customer systems and multi-channel support flows.
• Strong communication and collaboration skills, especially within cross-functional teams.
• Demonstrated ability to translate research and insights into thoughtful, accessible design solutions.
• Familiarity with service design principles and user-centered methodologies.
• Experience identifying and prioritizing high-impact opportunities that influence product roadmaps.
• Ability to mentor and coach other designers.
• HR, Payroll, Healthcare, Fintech, or AI industry experience is a plus.
  
  

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.