YouTube Optimization Thumbnail Designer (Contract)

Project Overview:

We are seeking a creative, results-driven YouTube Optimization Thumbnail Designer to help elevate the performance and visibility of content on a discrete high-profile project featuring celebrity talent. This role involves strategic collaboration, performance analysis, content enhancement, and design implementation to drive higher engagement, reach, and discovery through video search optimization (vSEO). PLEASE NOTE: ONLY EXPERIENCED YOUTUBE THUMBNAIL DESIGNERS NEED APPLY.

Scope of Work

• Strategy & Planning
• Collaborate with our team to build a design framework for target audiences.
• Collaborate to establish clear success metrics to measure performance improvement across videos and channel-wide.
• Collaborate with strategist on a full analytics audit of the channel and key videos to assess current performance and areas of improvement.
• Implementation
• Create and implement custom YouTube assets (e.g., thumbnails, titles, descriptions, tags) to support optimization strategy.
• Design and deliver 12 custom, high-conversion thumbnail templates tailored to the brand and audience.
• Wrap-Up & Reporting
• Compile a final wrap-up summary with strategist including:
• Performance insights
• Outcomes achieved
• Key audience learnings (with an emphasis on talent-specific trends and behavior)
• Present findings in a visual and strategic recap deck.
  

Work Samples Requested

Please include before-and-after examples from prior YouTube optimization projects that showcase your strategic and visual impact. Specifically:

Thumbnail Redesigns

• Before: Original thumbnail
• After: Your custom version
• Metrics: Change in CTR (click-through rate), impressions, or views if available
• Duration: Project-based (estimated 2 weeks not consecutively, part time - 20-25 hours total)
• Compensation: $1,500 flat project fee
• To Apply: Please attach your portfolio or samples (with before-and-afters clearly labeled), and include in your cover letter a brief note on your approach to YouTube strategy, and availability.