National Account Manager, Kroger (remote USA anywhere)

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, and iced tea. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need

Location: remote USA anywhere

Reports to: SVP, National Accounts Large Format Sales

Travel Required: up to 40% domestic travel as needed

Role Overview:

Liquid Death is looking for a strategic and execution-oriented National Account Manager to lead our Kroger business at the headquarters level while driving alignment and performance across Kroger divisions. This role is responsible for delivering against national sales goals, managing broker partners, and ensuring exceptional execution at retail through effective divisional wiring and field collaboration.

Key Responsibilities:

• Lead for the Kroger HQ relationship. Develop and execute customer-specific business plans, including promotional calendars, new item launches, pricing strategies, and retail initiatives
• Responsible for driving divisional alignment. Coordinate with Kroger divisions to ensure national strategies are tailored to local needs and executed consistently in partnership with the Distribution team
• Manage day-to-day engagement with broker partners, providing direction, setting KPIs, reviewing performance, and ensuring executional excellence across all Kroger divisions.
• Partner with category insights, marketing, finance, supply chain, and field sales to align internal resources and deliver against customer objectives
• Responsible for exceptional retail execution. Leveraging brokers and field sales to ensure programs are executed in-store, including display compliance, planogram adherence, and promotional activation
• Maintain accurate forecasts and analyze performance using syndicated data (e.g., IRI, Nielsen) and internal tools to identify risks and opportunities.
• Deliver compelling insights and recommendations to Kroger that drive category growth and strengthen our partnership
• Lead customer-facing meetings, including Joint Business Plans (JBPs), Top-to-Tops, and Quarterly Business Reviews (QBRs)
  
  

Education & Experience:

• Bachelor’s Degree preferred
• A minimum of 3+ years of relatable key account or national account management experience preferably with Kroger or with other large format national accounts
• Proven experience managing brokers and partnering with field sales to accomplish exceptional retail execution
• Exceptional relationship-building and communication skills, both internally and externally
• Highly organized, self-motivated, and comfortable in a fast-paced, high-growth environment
• Experience managing multiple customer stakeholders across HQ and divisions
• Experience developing and leading Joint Business Plans (JBP’s)
• Familiarity with Kroger's Go-to-Market structure and systems preferred
• Understanding customer P&L and profitability by understanding margin, trade spend, and volume planning
• Strong analytical capabilities and experience with syndicated data platforms for sales forecasting and reporting (Circana, Vividly, 8451 platform knowledge)
• Ability to build long-term customer plans that align with Liquid Death goals
• Must be able to sit or stand for extended periods
• Ability to travel up to 30–50%, including visits to customer headquarters, divisional offices, broker partners, and retail locations
• Must be able to lift and carry products and materials up to 25 pounds
• Walking, bending, and standing while setting up retail displays or conducting store audits
• Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
• Willingness to travel up to 40% as needed (for Retailer meetings, distributor meetings, trade shows, etc.)
  
  

The typical salary range for this position is: $100,000 - $130,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an [email protected] email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.