Email Designer

WeCare Medical Specialty Group is a leading provider of comprehensive care for patients with chronic kidney disease. We are committed to delivering compassionate, patient-centered care and fostering a supportive and collaborative work environment. We strive to educate and engage our patients, partners, and the wider community through effective communication strategies, including email marketing.

Job Summary:

WeCare Medical Specialty Group is seeking a creative and detail-oriented Remote Email Designer to join our marketing and communications team. The Email Designer will be responsible for designing and developing visually appealing and effective email campaigns that drive engagement, educate audiences, and support our overall marketing objectives. This role requires a strong understanding of email design best practices, HTML/CSS coding, and the ability to work independently in a remote environment.

Responsibilities:

Email Design and Development:

Design and code visually appealing and responsive email templates using HTML and CSS.

Create email layouts that are optimized for various email clients and devices.

Develop and maintain a library of reusable email templates.

Incorporate brand guidelines and ensure consistency across all email communications.

Design and optimize email creative for A/B testing.

Campaign Management:

Collaborate with marketing and communications teams to understand campaign objectives and target audiences.

Implement email segmentation and personalization strategies to improve engagement.

Manage email campaign scheduling and deployment using email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).

Monitor email campaign performance and analyze key metrics (e.g., open rates, click-through rates, conversion rates).

Generate reports and provide insights on email campaign effectiveness.

Content Creation and Collaboration:

Work with content creators to ensure email content is visually compelling and aligned with design.

Source and optimize images and other visual assets for email campaigns.

Ensure email content is accessible and compliant with relevant regulations (e.g., CAN-SPAM, GDPR).

Technical Expertise:

Stay up-to-date with the latest email design trends, technologies, and best practices.

Troubleshoot email rendering issues and optimize email deliverability.

Maintain knowledge of email marketing platforms and integrations.

Ensure emails are compliant with accessibility standards.

Qualifications:

Proven experience as an Email Designer or in a related role with a strong portfolio showcasing email design skills.

Proficiency in HTML and CSS for email development.

Experience with responsive email design and testing.

Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).

Strong understanding of email design best practices and deliverability.

Excellent visual design skills and attention to detail.

Ability to work independently and manage time effectively in a remote setting.

Strong communication and collaboration skills.

Must be located in the United States or be a U.S. permit resident.

Preferred Qualifications:

Experience in the healthcare industry or with medical content.

Knowledge of Adobe Creative Suite (Photoshop, Illustrator).

Experience with A/B testing and data analysis.

Understanding of email marketing automation.

Bachelor's degree in Graphic Design, Web Design, Marketing, or a related field.

Benefits:

Competitive salary commensurate with experience.

Comprehensive benefits package, including health, dental, and vision insurance.

Paid time off (PTO) and holidays.

401(k) retirement plan with company matching.

Opportunities for professional development and growth.

Flexible remote work environment.

Collaborative and supportive team culture.