Head of Communications and Customer Insights

About The Role

We are seeking an experienced communications leader to serve as our Director of Strategic Communications and Customer Insights. This role combines traditional communications leadership with strategic audience segmentation and content planning to drive our brand narrative across all channels. The ideal candidate will be a strategic thinker with a creative flair who can align communications initiatives with business objectives while developing deep audience insights that inform all brand touchpoints. We're looking for someone who embraces our brand's playful, fun nature and can translate that energy into compelling communications strategies that resonate with our audiences.

Key Responsibilities

Communications & PR Strategy

• Develop and guide the overall communications strategy that establishes and reinforces Trashie's position as an industry leader
• Direct agency partners in implementing PR strategies that highlight Trashie's innovative approach, thought leadership, and category-defining work, including securing speaking opportunities, press coverage, awards, and industry recognition that validates Trashie's standing as a pioneer in the space
• Oversee relationship management with key media contacts, industry luminaries and influencers, as well as potential partners who can amplify Trashie's industry leadership message
• Ensure consistent messaging about Trashie's industry leadership across all agency-managed channels
  
  

Audience Segmentation

• Lead the development of customer segmentation strategies to identify and define target audience groups, providing weekly, monthly, and quarterly tracking against KPIs
• Collaborate with marketing and data teams to gather customer insights that inform segmentation models
• Ensure all communications and content are properly tailored to specific audience segments
• Develop measurement frameworks to track communication effectiveness across different segments
• Continuously refine segmentation approach based on data and market trends
  
  

Content Strategy

• Develop the master content calendar and strategic framework, while guiding our internal team on execution
• Oversee our internal copywriter, champion our playful brand voice while ensuring messaging and lexicon consistency across all channels
• Identify breakthrough content opportunities that showcase our brand's personality while still delivering on strategic objectives
• Review and approve all content to maintain quality and strategic alignment
• Encourage experimentation with new content formats and approaches that reinforce our brand's unique character
• Analyze content performance metrics from external and internal reports and guide optimization strategies
  
  

Qualifications

Required

• 8+ years of communications experience with at least 5 years in a strategic leadership role
• Proven track record developing communications strategies and guiding agency execution
• Experience managing agency relationships and evaluating agency deliverables
• Experience with customer/audience segmentation and data-driven communications planning
• Strong understanding of content strategy across multiple channels and formats
• Excellent writing, editing, and verbal communication skills
• Bachelor's degree in Communications, Marketing, Journalism, or related field
  
  

Preferred

• Degree in Communications, Marketing, or MBA
• Experience in our industry or with similar brands/audiences
• Background in both B2B and B2C communications strategy
• Experience with communications measurement and analytics
• Understanding of SEO and digital marketing principles
• Prior agency experience a plus (provides perspective when managing agency partners)
  
  

Attributes

• Strategic thinker who can connect communications to business outcomes
• Creative visionary who embraces our fun brand personality and isn't afraid to push boundaries
• Possesses a playful imagination and can inject humor and delight into communications
• Data-savvy with the ability to translate insights into action
• Creative problem-solver with strong critical thinking skills
• Balance of professionalism and personality – knows when to be serious and when to be playful
• Has an eye for the unexpected angle that generates buzz and engagement
• Excellent project management abilities
• Collaborative team player who can work cross-functionally and inspire creative thinking in others
• Adaptable to changing priorities in a fast-paced environment
• Strong leadership presence with a talent for fostering a fun, creative team culture
  
  

Reporting Structure

This position reports to the Chief Marketing Officer and works closely with the executive team.