VP, Sales

Department: Sales

Location: Remote Canada

Description

At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we specialize in providing automated reporting software tailored to the unique needs of marketing professionals worldwide. Our mission is to revolutionize how agencies analyze and communicate data, ultimately helping them drive better client results.

We're seeking an experienced VP of Sales to scale and lead our sales function. You will be responsible for developing and executing a scalable SLG strategy that complements our existing PLG approach. You will define our sales processes, build and lead a high-performing team, and work cross-functionally to drive revenue growth. This role is ideal for a leader with deep SaaS sales expertise who has successfully blended PLG with an enterprise sales motion.

Reporting to our Chief Sales & Marketing Officer, you’ll be responsible for:

• Developing and executing a sales strategy that effectively integrates SLG with our existing PLG motion.


• Building, mentoring, and scaling a high-performing SaaS sales team focused on mid-market and enterprise customers.


• You'll be driving revenue growth, ensuring the sales team consistently delivers $5M+ in annual revenue.


• Defining and implementing scalable sales processes, leveraging data and technology for optimization.


• Collaborating with product and marketing teams to refine our sales approach and messaging.


• Refining or establishing key sales metrics and continuously optimizing performance against targets.


• Working closely with leadership to align sales initiatives with company goals and expansion plans.

What You'll Bring

• 7+ years of experience in building, scaling, and leading SaaS sales teams as a VP of Sales or Sales Director.


• Proven track record of successfully scaling SaaS sales teams to drive $5M+ in annual revenue.


• 5+ years of experience leading SaaS enterprise technology sales teams, ideally in MarTech or SalesTech.


• Experience selling SaaS with an ARPU of $5,000/month+, with a strong understanding of longer sales cycles and solution-selling.


• Deep experience in high-velocity, shorter sales cycles, ideally within a PLG-driven SaaS company.


• Expertise in defining and implementing effective sales strategies, including hiring and developing top talent.


• Strong ability to collaborate cross-functionally with marketing, product, and customer success teams.


• Data-driven mindset with a passion for optimizing sales processes and performance metrics.

Nice to Have

• Experience working in a bootstrapped SaaS company or a rapidly growing startup.


• Familiarity with sales solution architecture and collaborating with product teams to close enterprise deals.


• Experience with building platform partnership programs to drive revenue.


• Previous experience transitioning a PLG company into a hybrid PLG + SLG sales model.

AgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.