Content Marketing Lead

Are you a creative thinker and team leader with a passion for content marketing? Katana is looking for a Marketing Content Lead to drive our content strategy and lead a talented team in crafting impactful B2B content. You’ll plan, create, and manage high-quality materials across various formats, fueling marketing campaigns, driving demand generation, and establishing Katana as a thought leader in the SaaS industry. Join us and make a significant impact from day one!

Who we are

At Katana, we know our strength lies in the diversity of our team. We’re a remote-first team of more than 150 talented people with over 25 nationalities represented across 15+ countries. We are committed to building an inclusive culture where everyone feels empowered to bring their unique perspectives and ideas, making Katana a place where innovation thrives. As we grow rapidly, both in customer base and product offerings, we’re dedicated to ensuring equitable opportunities and fostering a workplace where everyone feels they belong.

We believe the future is a tech stack of integrated best-of-breed SaaS products, with Katana at the center.

Since 2017, we've given businesses worldwide a live look at their inventory, uniting all their processes and tools with intuitive and easy-to-use cloud inventory software. Our customers range from mom-and-pop shops to multi-million-dollar businesses. To date, we have raised over $51 million in funding from VC firms and angel investors who, like us, believe the inventory software space needs more love.

In addition to providing a great user experience and top-tier customer support, Katana is industry-agnostic and scalable. Companies that grow with Katana come from almost any industry, and our software is designed to integrate with any existing system of tools manufacturers use.

Who we're looking for

We're seeking a Content Marketing Lead who will be responsible for leading a small team and developing and executing a content strategy that aligns with our business and marketing goals. You will plan, create and manage high-quality, engaging B2B content across various channels to attract, educate, and convert our target audience. Your content will fuel our marketing campaigns, support demand generation, bring awareness to product feature releases, and help establish Katana as a thought leader in the industry.

Your typical week would include

Content Strategy

Develop and manage a content calendar aligned with marketing campaigns and the product roadmap. Collaborate across teams to create strategies that drive demand, nurture leads, and acquire customers. Understand audience needs and market trends to deliver creative content ideas.

Content Creation

Produce high-quality content across formats (e.g., blogs, whitepapers, videos, social media) and balance in-house resources with agencies/freelancers. Ensure content is on-brand, SEO-optimized, and supports lead generation initiatives.

Performance Tracking

Set and track goals aligned with company OKRs. Monitor metrics like traffic, engagement, and conversion rates, providing regular reports and insights for optimization.

SEO Management

Align content with SEO best practices, perform keyword research, and collaborate with the website manager to improve content performance.

Team Management

Lead and mentor the content team, fostering collaboration and professional growth. Manage workloads, set objectives, and ensure deadlines are met while maintaining high-quality standards.

You're the perfect fit if you

• Creative thinker and leading teams with 5+ years in a SaaS organisation.
• Proven experience in content marketing, particularly in innovative SaaS environments.
• Confident project management skills with an ability to keep momentum on large scale, extended projects, ensuring content delivery meets campaign activation deadlines.
• Experience developing clear and consistent messaging frameworks that are maintained and well used.
• Strong sense of prioritisation, confidently managing your teams’ workload through impact/effort assessment.
• Excellent communication skills with a natural ability to excite and inform key stakeholders across other areas of the organisation.
• Strong leadership and team management skills.
• Analytical mindset with a focus on continuous improvement.
• A desire to work in a fast-paced, results-oriented environment.

What we offer

• A connected team; we celebrate our diverse culture with Katanauts located all over the world
• A working environment that fits you and a WFH budget that supports you in designing an inspiring workspace
• A competitive salary and employee stock option program (we want everybody to feel engaged and share the fruits of our collective effort)
• 20 days of paid vacation per year + 3 paid health days
• Health and Wellness package
• Getting older is a serious thing, and it calls for some serious celebration! Therefore, we give you your birthday off as a gift.
• A team vibe to keep you smiling even on the rainiest days
• World-class team events: we celebrate in person annually at our company's Summer Days and get together remotely as often as we can.

Salary range: $115k CAD - $135k CAD annually

Location: Toronto, ON