VP of Marketing

Vice President of Marketing

Location: NYC or Boston (Hybrid)

Compensation: Competitive base + equity

Hatch is looking for a VP of Marketing to build and scale our sales-led SaaS marketing engine. This is a founding marketing leadership role, ideal for someone who has successfully grown a B2B SaaS company from early-stage to scale. You’ll work closely with Sales, Partnerships, and Revenue teams to drive customer acquisition and expansion.

Who You Are:

• 7-10 years of experience in B2B SaaS marketing with a focus on sales-led growth
• Proven track record in sales enablement, ensuring marketing fuels pipeline and revenue growth
• Have built or scaled a marketing function at an early-stage company (Series A/B)
• Strong experience in events, partnerships, and content marketing
• Expertise in digital marketing, paid acquisition, and performance-driven campaigns
• Skilled in budgeting and structuring a marketing org to support GTM success
• Comfortable partnering with Sales, CRO, and RevOps to optimize lead generation and conversion
• Data-driven mindset—able to work with the data team to inform marketing strategies
  
  

What You’ll Do:

• Sales Enablement & Revenue Support – Align marketing with sales to drive pipeline and accelerate deals
• Event & Partnership Marketing – Own events strategy, sponsorships, and ecosystem partnerships to fuel brand awareness and lead gen
• Content & Digital Strategy – Lead content creation, SEO, paid acquisition, and performance marketing
• Marketing Operations & Budgeting – Build a scalable marketing function, setting up the right structure, team, and tools
• Cross-Functional Collaboration – Work closely with Sales, RevOps, and Product to refine positioning and messaging
• Growth & Data Analytics – Partner with the data team to track KPIs and optimize marketing performance
  
  

Why Join Hatch?

• Own the marketing function at a fast-growing sales-led SaaS startup
• Work closely with a CEO and CRO focused on revenue growth
• Competitive compensation, including equity in a high-growth company
• Opportunity to scale from early-stage to $50M+ in revenue
  
  

If you thrive in a high-growth, sales-driven environment and are excited to build marketing from the ground up, we’d love to hear from you!