Paid Media Specialist – Manage Search & Social Campaigns for US Automotive Clients | Remote from Canada

Company Overview:

Our client is a digital marketing agency that’s all about driving results for clients in fast-paced, performance-driven industries. Over the past three years, they’ve grown to a team of 65+ experts and earned awards for their creative, high-impact campaigns.

As a Paid Search & Social Specialist, you’ll be part of a collaborative team that values curiosity, experimentation, and results. This is your chance to develop your skills in paid media while working on campaigns that deliver real impact.

What You’ll Do:

As part of the paid media team, you’ll help set up and optimize advertising campaigns on platforms like Google Ads and Meta Ads (Facebook/Instagram). You’ll also analyze data, adjust strategies, and learn how to create campaigns that exceed client expectations.

• Being trained and mentored by top specialists to hone your craft.
• Get the best possible paid search and social media advertising results for our clients, delivering campaigns that generate higher ROI with low cost per conversion.
• Evaluating website traffic and paid accounts to identify opportunities for improvements.
• Collaborating with a cross-functional team of SEOs, writers, designers, and developers on new experiments, client work, and more.
• Implementing account/campaign audits & manually adjusting campaigns daily.
• Conducting client calls to gather information and present SEM and Social strategies and results.
• Utilizing tools such as Google Ads, Google Analytics, etc in conjunction with other paid search and social tools to analyze sets of data for campaign improvements.
• Budget pacing to allocate a consistent rate of spending throughout the month without going outside the monthly budget.
• Managing monthly reimbursement processes, including gathering materials, submitting claims.
• Generating reports from Google Ads & Meta (keyword reports, Meta reporting, current ad images) for submission.
• Utilizing photo editing tools to create website display ad mockups.
• Communicating with OEM support representatives and clients to ensure claim acceptance.
• Reviewing, researching, and keeping up to date with OEM reimbursement requirements.
  
  

You Bring:

• 2+ years of hands-on experience managing paid search (Google Ads) and social media (Meta/Facebook/Instagram) campaigns.
• Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.
• Familiarity with tools like Google Analytics, Google Ads Editor, and Meta Ads Manager.
• Excellent communication skills for collaborating with clients and internal teams.
• Previous experience in an agency or similar fast-paced, performance-driven environment is preferred.
• Basic knowledge of Google Tag Manager and Google Merchant Center is a plus.
  
  

Bonus Points:

• Experience managing campaigns in industries like retail, e-commerce, or SaaS.
• Proven success optimizing campaigns to improve ROI, CTR, or other key performance metrics.
• Familiarity with creative tools for designing or refining ad visuals.
  
  

What’s Offered:

• Fully remote role with flexible hours.
• Contractor position with 35–40 hours per week.
• Competitive pay: $70,000-85000 CAD based on experience.
• Paid time off, including your birthday off (because celebrations matter).
• A home office setup stipend to help you work comfortably.
• Ongoing mentorship and access to resources to grow your paid media skills.
  
  

How We Hire:

• Pre-screening:
• Personality Assessment
• Video Interview / Screening
• Interview Process:
• A brief conversation to discuss your background and qualifications.
• Skills Assessment: A practical exercise to showcase your ability to manage and optimize campaigns.
• Team Fit Interview: Meet with team members to discuss your working style and collaboration skills.
• Final Interview: A conversation with leadership about the role and next steps.
  

If you’re ready to grow your career in paid media, we’d love to hear from you. Apply today!