Senior Brand Partnership Associate

PlayersTV is an athlete-owned company that houses an ecosystem of media and entertainment verticals dedicated to athlete lifestyle content creation and distribution. Our mission is to build a media platform for athletes dedicated to athlete lifestyle content that connects athletes directly with fans and brands.

Each day PlayersTV will deliver with boldness and excellence, the most authentic sports lifestyle and culture entertainment experiences to its audiences while always remaining respectful to each other in our practice and in our pursuit to be unifying and extraordinary citizens

Position Summary

The Senior Brand Partnership Associate will be responsible for the execution of brand partnerships, and foster relationships with key partners to drive brand growth and achieve business objectives. This role involves partnership outreach for advertising and marketing campaigns, ensuring all activities align with the company's brand and marketing strategies.

Responsibilities

• Lead the negotiation, structuring, and management of media buys and sponsored content campaigns.
• Establish and maintain high-level relationships with key partners, including brands, influencers, agencies, and organizations.
• Partner with the planning and execution of partnership campaigns, ensuring they are innovative, impactful, and aligned with brand objectives.
• Monitor and analyze the performance of partnership initiatives, using data to optimize future campaigns.
• Develop and manage the budget for brand partnership activities, ensuring efficient allocation of resources.
• Oversee financial aspects of partnerships, including contract negotiations, invoicing, and financial reporting.
• Work closely with internal teams (marketing, sales, product development) to ensure partnership activities support broader company objectives.
• Collaborate with the creative team to develop compelling content and assets for partnership campaigns.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Monitor competitor partnership activities to inform strategy and maintain a competitive edge.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is preferred.
• 5-7 years of experience in marketing, partnerships, or business development.
• Media agency experience is a plus
• Excellent negotiation and communication skills.
• Ability to analyze data and market trends to inform strategic decision-making.
  
  

Knowledge, Skills & Abilities

• High attention to detail
• Excellent presentation, written and verbal communication skills
• Ability to manage multiple projects while being responsive to the needs of the division and peers, be able to prioritize effectively and exercise flexibility as needed
• Excellent project management and organization skills
• Strong organizational and project management skills
• Excellent verbal and written communication abilities
• Ability to build and maintain relationships with partners and internal stakeholders
• Creative thinking and problem-solving skills