VP, Growth & Digital Marketing

About Beem

Beem Credit Union, founded by Gulf & Fraser and Interior Savings, is the second largest provincially regulated credit union in BC with approximately $10 billion in total assets under administration. 1,000 Beem employees work to serve over 160,000 members who live and work across the province. The credit union offers personal and commercial banking and a full range of insurance and wealth management services from 53 branches that span BC from downtown Vancouver to the North Peace region.

At Beem, we strive to create a future where everyone in our communities can achieve financial wellness. We are proud to serve our members across BC by offering reliable advice, a welcoming environment, and a full range of personal and business banking, investment, and insurance solutions. We help our members find the best options to fulfill their financial potential. We believe in the power of progressive thinking and positive action to take incredible steps forward in every aspect of life.

Learn more about our journey to build Beem Credit Union at www.beemcreditunion.ca

What this role is all about:

This role offers a unique blend of strategic influence, creative freedom, and the opportunity to drive significant business growth. As the VP of Growth and Digital Marketing you have the ability to shape the overall digital and growth marketing strategy and directly influence our direction and success. In this role, your decisions can lead to substantial growth in customer engagement and revenue.

Digital marketing is a dynamic field that constantly evolves with new technologies and trends; as the VP, you have the freedom to experiment with innovative strategies and creative campaigns that set us apart in the market.

This role will leverage data analytics to make informed decisions, optimize marketing efforts and measure success. This analytical approach ensures that your strategies are effective and aligned with business goals.

While we welcome all applications, we expect to fill this role with a candidate located in British Columbia. For your application, we require a resume and a portfolio showcasing a case study.

What you'll do:

Growth Strategy and Execution

• Develop and implement a comprehensive growth marketing strategy to achieve revenue and profitability goals.
• Identify new market opportunities, revenue streams, and partnerships to fuel business expansion.
• Own and manage the Growth and Digital marketing budgets, making data-driven decisions to optimize spending and maximize ROI.
• Identify and evaluate new tools and platforms to drive efficiencies in marketing processes.
  
  
  

Digital Marketing and Data Analytics

• Lead all digital marketing efforts, including content strategy, SEO/SEM, email marketing and performance marketing.
• Oversee consistent messaging across all digital channels in collaboration with Brand Strategy.
• Utilize data analytics to assess customer behavior, market trends, and campaign effectiveness.
• Develop a data driven approach to decision making, forecasting and performance measurement
  
  
  

Team Leadership and Development

• Build and lead a high-performing digital and growth marketing team, fostering a culture of innovation, data-driven decision-making, and accountability.
• Set clear goals, mentor, and develop leadership and team members to support career growth and success.
  
  
  

A little about your qualifications:

• 10+ years of experience in digital marketing, growth, or related fields
• Extensive senior leadership experience, building and managing teams
• Proven track record of driving growth and scaling digital marketing in fast-paced, high-growth environment
• Expertise in digital marketing channels, including paid media, social media, content marketing, and SEO/SEM
• Strong data and analytical skills, with experience in using data to drive marketing and growth decisions
• Demonstrated business, data & financial acumen, appropriate for the role and associated portfolio, with a demonstrated understanding of how to use the most relevant information in making business decisions
• Bachelor’s degree in marketing, business, or a related field; MBA preferred
  
  
  

What you'll gain:

• Competitive base salary; reviewed annually - the salary range for this position is $185,000-$205,000
• An incentive bonus plan
• Remote work environment within British Columbia
• Extended health care, dental coverage and disability coverage
• Favourable vacation benefits
• RRSP with Employer contributions, and the option to contribute yourself
• Special banking perks - including mortgage and lending products
  
  
  

Ready to join?

Visit us at Beem Credit Union to learn more about what it’s like to work for Beem Credit Union! We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates. All applications are reviewed by a member of our team.