Cookiebot: The Cookie Consent Banner Built for U.S. Websites

Stop worrying about cookie consent. Keep your ads and analytics running while staying covered under U.S. privacy laws. Set up in minutes, with automatic updates as laws change.

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Check if your website is privacy-compliant

14-day free trial

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Check if your website is privacy-compliant

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What Is a Cookie Consent Banner? Does Your Website Need One?

Does your website use analytics, advertising pixels, or social media buttons? Then U.S. privacy laws likely apply. You're required to tell visitors what data you're collecting and give them a clear way to opt out.

A consent banner handles that automatically. It scans your site, identifies trackers, presents visitors with their choices, and keeps a record of every decision. If a regulator or plaintiff requires it, that consent record is your evidence.

Cookiebot Consent Management Platform (CMP) manages visitor consent across your website automatically: banners, records, opt-out requests, and regulatory updates. No developers or lawyers needed.

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The Cookie Banner Trusted By 600,000+ Customers

2.4M

websites and apps

8.8B

monthly user consents

47+

languages

See How Cookiebot Works

Walk through an interactive demo to see how Cookiebot CMP helps you set up a cookie consent banner, stay covered under evolving U.S. privacy laws, and keep your marketing data intact.

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Is Your Website Compliant with U.S. Privacy Laws?

Run a free scan to find out exactly which cookies and tracking technologies are collecting user data on your website. Find out in minutes whether you're covered with your current setup under the CCPA and other U.S. privacy laws.

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Simple to Set Up and Reliable as You Grow

Set Up in Minutes, Not Days

No developers needed. Cookiebot installs easily on WordPress, Wix, and most major website platforms, as well as via the Google Tag Manager Template. Once it's live, it runs and updates automatically.

A Banner Your Visitors Will Trust

Customize your cookie banner to match your brand colors, fonts, and style. A consistent, professional look builds visitor confidence. Less friction, more trust, and more data retained for your ads and analytics.

Adapts as Laws and Business Evolve

New state laws. New technologies on your site. New markets as your business grows. Cookiebot's patented scanning technology automatically detects every cookie and tracker on your site, and updates to keep pace as things change. Across the U.S. and around the world.

Cookiebot Is Google-Certified for Consent Mode

A site visitor opting out doesn't have to mean attribution gaps in your Google Ads and Analytics data.

Cookiebot CMP is Google-certified and fully integrated with Google Consent Mode. Even when consent is declined, Google can model conversions and fill reporting gaps.

The result: better data for marketing decisions, even with privacy controls in place.

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Your Website Isn't Covered Yet

Start your free 14-day trial. No credit card needed. No developers. No lawyers. Just a cookie consent banner that works.

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Resources for U.S. Website Owners

How Do I Write a Privacy Policy for My Website?

A practical guide to drafting, structuring, and maintaining a privacy policy using a 12-step framework, with guidance on automation, governance, and mobile app requirements.

What is global privacy control? What you need to know about GPC

Global Privacy Control aims to provide individuals control and standardize communication of consent preferences for personal information online. The initiative offers a universal opt-out signal for data privacy preferences and can automate opt-in or out of...

Google Consent Mode and Cookiebot CMP

Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR compliant when using services like Google Analytics, Google Tag Manager (GTM) and Google Ads. Google Consent Mode enables your website to make...

Google Consent Mode

Frequently asked questions

If your website uses cookies or tracking technologies, including Google Analytics, advertising pixels, or social media buttons, there's a good chance U.S. privacy laws apply to you. 20 states now require websites to disclose what data they collect and give visitors a way to opt out. If you're not sure whether you're covered, our free scanner can check your site in minutes.

A growing number of states have enacted privacy laws that affect how websites collect and use visitor data. California's CCPA and CPRA are the most well known, but Colorado, Connecticut, Virginia, Texas, Florida, Montana, and others have followed. Regulators are also working together on multi-state enforcement initiatives.

Requirements vary by state, but most include transparency obligations and opt-out rights for visitors. Cookiebot covers all major U.S. state privacy laws and updates automatically as new ones take effect.

Yes, and enforcement is increasing. California's privacy regulator has issued fines and settlements against businesses of all sizes. Several other states are ramping up enforcement activity as their laws mature. Regulatory action isn't the only risk. Private lawsuits under laws like the CCPA are also on the rise, and legal costs can be significant even when cases don't go to court.

Yes, plaintiff law firms are using California's Invasion of Privacy Act (CIPA) — originally a wiretapping law — to sue websites that use cookies and tracking technologies without proper consent. Courts have increasingly allowed these claims to proceed, and the litigation is growing.

Separately, California's Attorney General has pursued enforcement actions specifically targeting cookie banner failures, including a USD 1.55 million settlement in 2025. Plaintiff firms use automated scanning tools to identify non-compliant sites at scale before sending demand letters.

A properly configured cookie consent banner, like Cookiebot, with a documented record of visitor consent decisions is your most straightforward line of defense.

Without a cookie consent banner, your website may be collecting visitor data without the disclosures or opt-out mechanisms required by U.S. law. And if any of your visitors are from other countries, without the consent their laws require too.

That exposes you to regulatory fines, private lawsuits, and reputational damage. It can also create gaps in your Google Ads conversion tracking and Analytics reporting, making it harder to measure campaign performance, optimize spend, and justify budget decisions.

Setup is straightforward and for most requires no coding or developers. Cookiebot has native WordPress and Wix integrations, and works with most major website platforms. Once activated, it automatically scans your site, categorizes cookies, and displays your consent banner.

Most businesses are up and running in minutes. Exact setup time depends on how much you customize the appearance, configure regulatory settings, and your specific website platform.

Cookiebot has a free plan for websites with up to 50 pages — no credit card required. Paid plans are billed per month per domain, with no traffic limitations. See pricing.

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