Summary
The Sales Enablement Coordinator is essential for ensuring that sales operations is efficient and fully preparing our sales organization to go to market. This role centrally manages the knowledge, content, and tools required to successfully sell Mitchell & Ness licensed apparel, jerseys, and headwear to our wholesale accounts and internal DTC channels. They will be truly cross-functional working closely with tech, customer service, GTM, product and merchandising. This role will focus on sales readiness including but not limited to: digital merchandising of our b2b platform, liaison between internal product, marketing, and licensing teams, and ensuring all GTM assets and deliverables are disseminated to the sales organization.
Key Responsibilities
1. Technology and System Administration
- B2B Platform Support: Maintain and optimize the company's B2B sales portal/platform by organizing and uploading marketing assets, product data, deadlines, and managing collection access, in direct support of weekly sales operations communications.
- Sales Productivity Tool Support: Support the adoption and ongoing use of sales productivity tools (e.g., PowerBI dashboards, Monday.com), specifically ensuring the accurate tracking of product SKUs and wholesale account adherence to operational standards.
2. Content and Resource Management
- Centralized Content: Manage and maintain the GTM content library, ensuring that all seasonal line sheets, catalogs, product lookbooks, and licensing usage guidelines are current, approved, and easily accessible.
- Heritage Storytelling: Organize and distribute "heritage stories" and background information for retro collections to ensure sales representatives can effectively articulate the historical and cultural significance of M&N products.
3. Sales Force Readiness and Training
- Seasonal Training Coordination: Coordinate all logistics for seasonal training sessions, including scheduling, securing product samples, organizing presenters, and managing training materials focused on new product knowledge, licensing changes, and wholesale sales cycle processes.
- Training Calendar Management: Maintain the master calendar for ongoing training related to seasonal product releases and updates.
- Trade Show/Key Account Meeting Preparation: Facilitate internal training and coordinate the assembly of resources for major market periods and industry trade shows as well as key account meetings.
4. GTM Planning and Internal Communications
- GTM Calendar Tracking: Assist GTM and Merchandising in maintaining the integrated GTM calendar by accurately tracking all deadlines for seasonal product launches, collaboration releases, and wholesale account submission requirements.
- Internal Communications: Disseminate time-sensitive internal updates concerning inventory levels, production timelines, and externally communicate any crucial changes or updates regarding licensed property agreements.
- Internal Liaison: Act as the sales PM on all SMU projects working closely with product team to serve as the point of contact for sales information and sales requests. Follow up with sales reps to ensure timely feedback and answers to ensure an efficient and timely SMU process.
Qualifications:
Required
- Bachelor's degree or 2–3 years of relevant experience in a coordinator or support role, preferably within the retail, apparel, or consumer goods industry.
- Exceptional organizational skills and proven ability to manage complex logistical situations involving physical product samples and digital catalogs/data sets.
- High proficiency in Microsoft Office Suite (especially Excel/Sheets).
- Demonstrated ability to communicate clearly and collaborate effectively with teams across Sales, Merchandising, and Operations.
Preferred
- Familiarity with the licensed sports apparel business, including understanding different league/team relationships (e.g., NBA, NFL, MLB).
- Experience with a CRM (e.g., Elastic, Salesforce) or an apparel-specific ERP/Inventory system.
- Passion for sports, fashion, and the heritage of the Mitchell & Ness brand.

Sales Enablement Coordinator

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