Telecommut
Department: Partnership Marketing
Status: Full-time Contract – 12 Months
Reports to: Associate Vice President, Global Partnerships (Partnership Marketing)
Location: Toronto, ON (Hybrid)
Start Date: August 2026
Application Deadline: Friday, June 26, 2026
Company Descripton
The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.
The CFL is dedicated to entertaining fans in Canada and abroad. The league pursues that goal through a continuing commitment to modernize and elevate both the game and the business. The CFL is transforming its digital ecosystem and maximizing fan engagement through captivating content, data analytics, personalized marketing, and more.
Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.
Position Summary
Reporting to the Associate Vice President, Global Partnerships (Partnership Marketing), the incumbent will be the lead on several partnership accounts. The Account Manager, Global Partnerships will provide exceptional client service, generate powerful marketing activations, and enable the broader revenue team to create synergistic marketing programs that deliver on partner objectives.
Key Responsbilities
- Lead management of key client relationships; execution of partner contract deliverables, including co-branded season-long partnership promotions, postseason gameday activities and in-game assets, digital content, and hospitality
- Develop strategic marketing initiatives that deliver on partner objectives
- Work within budget parameters, engaging and working alongside 3rd party vendors
- Co-lead and support the execution of VIP partner events throughout the year
- Co-lead the coordination of onsite activations during CFL postseason and Grey Cup, working with league partners, CFL Member Clubs, and vendors
- Work with CFL team representatives to deliver assets and sponsor programs, i.e. digital activations as well as traditional media execution through signage, regular season tickets, etc.
- Track partner campaigns, and collect data required to build and present in-season updates and postseason reports to partners
- Work with the Brand/Events group to ensure effective fulfillment of post-season in-stadium execution for all assigned accounts
- Support business development group in prospecting, renewals and new business initiatives
- Liaise with suppliers/contractors on all sponsor-related programs and initiatives, i.e. website, signage, promotional trips, hotel needs, tickets, merchandise, player, alumni and Grey Cup trophy appearances
- Lead CFL partner hospitality and ticket needs tracking, working in collaboration with internal departments to manage risk
- Post-secondary degree or diploma in Marketing, Business, Communications, Sports Administration, or a related field.
- Minimum of 3–5 years of account management experience.
- Experience in the sports and entertainment industry or within an agency is a strong asset.
- Takes initiative and works effectively both independently and as a part of a team
- Excellent interpersonal skills, with a proven ability to build and maintain strong internal and external relationships.
- Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously while maintaining quality and achieving successful outcomes.
- Strong attention to detail, with exceptional written and verbal communication skills.
- Thrives in fast-paced environments, demonstrating strong organizational, prioritization, and time management abilities.
- Highly proficient in Word, PowerPoint, Excel, etc.
The expected compensation range for this position is $55,000 - $65,000, which includes base pay plus bonuses and variable incentive pay, if eligible. This range represents a good faith estimate for this position and should serve simply as a guide. The specific compensation offered may vary based on factors such as candidate experience, skills, budget, location.
Other Considerations
Hybrid Model: The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays, as required.
Travel: As required.
Contact
To be considered for this opportunity, please submit your cover letter and resume.
The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.
We thank all applicants for their interest, however, only those selected for an interview will be contacted. The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.
For additional information on the Canadian Football League, please visit our website at www.cfl.ca.
