Telecommut
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Home office stipend
- Paid time off
- Stock options plan
- Training & development
- Vision insurance
- Wellness resources
Position Overview
The Event Sales Manager (ESM) is a strategic leader responsible for driving event-related revenue and client relationships for Death & Co (D&C) and Close Company (CC). The ESM will ensure outstanding event sales performance, foster strong client partnerships, and plan high-visibility events that align with D&C and CC brand pillars as well as the Company’s brand standards.
The ESM will effectively guide clients through event experiences, identifying solutions that meet their goals and objectives, resulting in a compelling and seamless event experience.
The ESM is responsible for executing sales initiatives for Gin & Luck (G&L) with guidance from the Executive Team.
Reporting Lines:
- The ESM reports directly to the Senior Director of Brand (SDB)
- The ESM works collaboratively with the Chief Executive Officer (CEO). Chief Operating Officer (COO), Vice President of Operations-B&M Venues (VPOB&MV), Vice President of Operations-Product (VPOP), Senior Director of Operations-Close Company (SDO), Senior Director of Operations-Death & Co (SDO) and the Marketing Manager (MM)
- Sales Strategy & Revenue Growth
- Client Relationship Management
- Collaboration & Oversight
- Activations
- Brand Integrity
- Administrative
- Develop and execute an event sales strategy that targets social events, corporate functions, and private functions for D&C and CC venues
- Collaborate with VPOB&MV and SDOs to set annual event sales goals and monitor performance
- Identify and cultivate new business opportunities, third-party planners, luxury social clients, partnerships, and third-party planners
- Track market trends and competitive activity to optimize pricing, packaging, and sponsorship opportunities
- Execute sales initiatives for G&L Consulting Services, G&L Membership Program, Fashioned, and general sponsorship opportunities; priorities will shift based on Company priorities and direction will be provided by the CEO, COO and VPOP.
- Serve as the lead sales contact for event clients, guiding them through the planning process from inquiry through execution, and ensuring exceptional service
- Build and nurture long-term relationships with clients and planners
- Anticipate client needs and provide proactive consultative selling, matching event design and culinary solutions to client objectives
- Oversee contract negotiations, deposits, billing, and follow-up communications
- Works to continually improve client experience by integrating personal judgment and obtained feedback ---e.g., product quality, service levels, etc., into action plans
- Follows up with client post-event; responds to and handles client problems and complaints
- Collaboration
○ Serve as a liaison between client and operational teams to ensure logistics, menus, staffing, and service standards are clearly communicated and executed
- Oversight
■ Monitor event timelines, manage last-minute adjustments, and resolve client or operational issues proactively
■ Gather and debrief client feedback post-event, implement lessons learned and identify potential follow-up or repeat business
○ Financial & Reporting
■ Assist the VPOB&MV with the development of event forecasts, pricing strategies, and revenue projections in alignment with annual targets
■ Monitor event budgets, expenses, and vendor contracts, ensuring profitability and cost controls
■ Track and reconcile service fees and employee event earnings, ensuring accurate reporting and timely submission to Payroll
■ Provide regular reporting on event sales performance, pipeline, booking pace, and forecast to the VPOB&MV, SDB and SDOs
Activations
- Collaborate with VPOP and SDB to vet Activations for brand value
- Collaborate with VPOP and SDB to define External Activation annual goals and cadence
- Manage logistics and coordination for External Activations
- Collaborate with VPOP, SDB, and SDO’s to assemble Activation Post Mortem
- Ensure product and brand standards are consistent throughout the event planning and activation process
- Collaborate with internal teams and external partners to ensure alignment with brand goals
- Protect long-term brand value by ensuring all event offerings embody G&L’s vision of hospitality, creativity, and excellence
- Resources
- Meetings
- Other ad-hoc reports and projects
- 2+ years of progressively responsible leadership experience in a multi-faceted organization
- 2+ years of proven event sales experience, preferably in the restaurant or hospitality industry
- Highest levels of EQ and discretion
- Proven track record driving event sales, revenue growth, and large-scale event bookings in a luxury environment
- Solid understanding of event planning, catering logistics, and client relationship management
- Experience negotiating event contracts, managing deposits, and building event proposals
- Excellent communication, presentation, and consultative sales skills
- Managed/Created events and activations decks
- Skilled in cross-functional collaboration and detailed event execution oversight
- Knowledge of luxury service standards and high-touch hospitality expectations
- Proficiency with event sales and CRM systems, and Google Workspace
- Strong project management skills and focus-tasking abilities to manage multiple projects simultaneously and meet deadlines
- Experience with budgeting management and contract management
- Ability to collaborate and work effectively with remote team members
- Flexibility in working hours, including early mornings and evenings; ability to travel as required
- Patience and adaptability
- Self-motivated and a team player
- High ethics, hard worker, and a great sense of humor
- 4-year degree from an accredited university in a related program
- 3+ years of Event Sales experience in Luxury Hospitality
- 3+ years of Management level experience
- Working knowledge of project management principals
- Curiosity: We learn and improve through active observation and creative problem solving.
- A.B.K.: We anticipate, prepare and execute with intention.
- Pursuit of Excellence: We will forever be chasing excellence, even when we sometimes fail. It is a pursuit without end.
- Contagious Joy: When we're having fun, it emanates out and influences our work and the people around us.
- Connection: We build relationships through intuition, empathy, and transparency
Gin & Luck strives to create a welcoming, nurturing and understanding culture. We want all employees to feel valued through their work/life balance and compensation. Compensation range for this position is $90,000 - $100,000 base salary + commission. Medical, dental, vision, and life are included in our benefits package for full-time/part-time employees. Eligible to participate in the company 401(k) program after a set vesting period commencing after the first day of work; the company does not match contributions currently.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender identity, sexual orientation, age, religion, disability status, protected veteran status, or any other characteristic protected by law.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. The duties of this position may change from time to time. Gin & Luck reserves the right to add or delete duties and responsibilities at their discretion
