Sales Development Representative (U.S)

Location: Fully remote (U.S East Coast time zone required)

Higher education is changing - fast. Universities are under more pressure than ever to attract, convert, and retain students in a competitive, value-driven environment.

Unibuddy is on a mission to empower students to make the right choices throughout their higher education journey. We’ve grown at an incredibly fast pace since our launch in 2017. We’re the trusted student recruitment partner to more than 500 higher ed institutions in 35 countries worldwide, including Boston University, University of Southern California, NYU, University of Arizona, University of Calgary, and University of Alberta. 

We’ve raised over $33M from top-tier investors, and we’re on course to achieve our mission of empowering 10 million students to make the right choices in their higher education journey. Now, the US is our biggest growth opportunity - and this role is critical to unlocking it.

As a Sales Development Representative, you will be responsible for creating high-quality top-of-funnel pipeline for our US sales team. This role is all about energy, consistency, curiosity, experimentation, and grit.

You’ll spend your days researching accounts, prospecting, running multi-channel outreach, testing angles, refining messaging, and booking meetings that lead directly to revenue.

If you love the chase, thrive in fast-paced environments, and get a rush from cracking the code on outreach - this is the role for you.

You’ll work closely with AEs, marketing, and product teams, and you will directly influence Unibuddy’s success in the US.

• Consistently hitting weekly meeting targets and monthly SAO goals

• Generating strong, high-quality outbound pipeline across priority accounts

• Maintaining high activity levels with strong conversion and show rates
  Reaching full productivity within 3 months through rapid learning and iteration

• Demonstrating discipline, resilience, and continuous improvement in outreach quality and performance

Pipeline Generation

• Source, identify, and prioritise accounts that fit our ICP

• Run structured outbound sequences across phone, email, and LinkedIn

• Build high-quality first conversations and book qualified meetings

• Maintain high output while preserving quality and personalisation

Experiments & Messaging

• Test new outreach angles weekly and refine based on data

• Partner with AEs on personalised account strategies

• Work with marketing to improve messaging and outbound performance

• Contribute ideas, voice insights, and help shape the outbound engine

Process, Data & Discipline

• Maintain excellent CRM hygiene (notes, next steps, status)

• Track daily activity and performance metrics with precision

• Hold yourself accountable to your scoreboard

• Adopt our outbound processes - and help make them even better

Must-Have Experience

• Prior SDR experience OR another outbound-heavy, target-driven role

• Strong cold calling experience - comfortable making 70+ dials/day

• Demonstrated independence and ability to self-manage

• High ambition, hunger, and desire to grow quickly

Nice-to-Have

• Experience working in a university admissions office (student worker, ambassador, call centre, etc.)

• Interest in higher education or the Unibuddy mission

• Experience with HubSpot, Outreach, or similar tools

• Competitive base salary with OTE

• 25 days PTO plus US national holidays and 3 special days

• Enhanced maternity, paternity, and adoption leave

• Health insurance (medical, dental, vision options) with family contributions

• Life insurance

• 401(k) with 6% employer match

• Mental health support

• MacBook or PC, home office setup support

• A genuinely supportive, high-performing team

We know that typically females and underrepresented groups only apply to jobs if they see themselves ticking every box. We believe we’re more than boxes to tick. If you don't meet all the requirements but think you might still be right for the role or others, please apply anyway. We're always keen to speak to people who connect with our mission and values.