Admissions Coordinator

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

About The Role

We’re hiring an Admissions Coordinator to join our small team as we enroll families for the upcoming school year and beyond. Choosing a school is one of the most important decisions a parent has to make. Educating parents on Primer’s program and partnering with them during their decision-making process is a profound responsibility—one that requires trust, empathy, and an unwavering commitment to helping families find the best educational fit for their child. The ideal candidate will have top 1% communication skills, enjoys speaking to families, and has experience owning a high-volume of leads.

Responsibilities

• Engage with a high volume of prospective families at the top-of-funnel level: use a combination of phone calls, emails, and text messages to prompt families to book a Parent Meeting with an Admissions Representative. Provide clear and accurate responses to any questions asked, which requires a deep understanding of Primer’s academic program and philosophy. Maintain consistent communication through follow-ups with families.
• Utilize sales systems such as Salesforce and Groove to ensure timely follow-up for every family. Exercise efficient time management to ensure all families are being communicated with.
• Be maniacal about nailing every touch point you have with families. You will define the family’s first impression of Primer. Every text, phone call, and email matters.
  
  

What we’re looking for

• Sales experience: Prior experience working in a sales role, preferably as a Business Development Representative, demonstrating the ability to build relationships and book meetings. Experience with using CRM and sales engagement platforms.
• Strong communication skills: Excellent verbal and written communication skills to effectively convey information and address concerns from prospective families.
• The ability to adapt in a fast-paced, high-growth environment.
  
  

Why this role may not be a fit

• If you’re not energized by high-volume outreach. This role is the first touchpoint for most families, and that means lots of calling, texting, and follow-up every single day. If consistent, proactive outreach feels draining, this will be uncomfortable fast.
• If you struggle navigating sensitive, emotional conversations. Families are making a deeply personal decision about their child’s education. If you don’t naturally bring empathy, patience, and high EQ to your interactions, this work will feel heavy.
• If you need a lot of structure, direction, or hand-holding. We’re a startup. Things move quickly, processes evolve, and you’ll often need to make decisions independently. If ambiguity frustrates you or autonomy makes you freeze, this won’t be enjoyable.
  
  

If this sounds like you, please apply!