Performance Marketing Manager
Seqera
Full time
Marketing and Sales
Canada
Hiring from: Canada
Seqera exists to advance science for everyone through software
We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe. The journey began a decade ago with Nextflow — open software that helps over 100,000 global scientists analyze and process data, with more power and flexibility than ever before.
Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world.
Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!
About The Role
We're looking for a Performance Marketing Manager who can build and scale our demand generation engine from the ground up. This is a high-ownership role—you'll own funnel strategy, campaign execution, and P&L accountability across acquisition, conversion, and acceleration. You report to the VP of Marketing and work directly with Sales, RevOps, and Product to drive pipeline and revenue.
In a startup-scale environment, that means you wear multiple hats. You're running campaigns, optimizing budget spend, forecasting pipeline impact, and mentoring emerging marketers on the team. You move fast, make decisions with incomplete data, and iterate based on what the numbers tell you. You're not waiting for perfect insights—you're shipping, learning, and compounding wins.
What You'll Do
What will you find working at Seqera?
The final base salary for this position will be determined based on the candidate’s qualifications, seniority, and work location, in accordance with the company’s compensation framework and applicable pay transparency laws.
For candidates located in the United States, the budgeted base salary range for this role is USD 115,000 to 135,000 annually, depending on experience and geographic market.
Where required by law, this range represents the expected base pay for the position. Actual compensation may vary based on factors such as the candidate’s skills, experience, internal equity, benefits and cost of labour in the applicable market.
Compensation for candidates in other global locations will be determined in alignment with local market benchmarks, internal equity, and relevant legal requirements.
Great Benefits
Seqera is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a global company that everyone is proud to be part of.
As we scale, we constantly improve our in-office and WFH environments and learn to help everyone have the best setup for our company's success and your personal development while always keeping the human touch in every aspect of our lives.
Why join us?
By learning from and with each other, we ensure our ability to drive innovation and make better decisions toward our mission. Most importantly, our culture provides a genuinely fun, inclusive, and challenging environment that will allow you to grow while making a huge difference in human health and beyond.
We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe. The journey began a decade ago with Nextflow — open software that helps over 100,000 global scientists analyze and process data, with more power and flexibility than ever before.
Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world.
Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!
About The Role
We're looking for a Performance Marketing Manager who can build and scale our demand generation engine from the ground up. This is a high-ownership role—you'll own funnel strategy, campaign execution, and P&L accountability across acquisition, conversion, and acceleration. You report to the VP of Marketing and work directly with Sales, RevOps, and Product to drive pipeline and revenue.
In a startup-scale environment, that means you wear multiple hats. You're running campaigns, optimizing budget spend, forecasting pipeline impact, and mentoring emerging marketers on the team. You move fast, make decisions with incomplete data, and iterate based on what the numbers tell you. You're not waiting for perfect insights—you're shipping, learning, and compounding wins.
What You'll Do
- Funnel Ownership & Strategy: Own one or more funnel stages end-to-end—strategy, campaign mix, KPI definition, and forecasting. You'll define what success looks like and be accountable for hitting it.
- Campaign Execution: Build and run multi-channel programs (paid, email, SEO, content, ABM, web) that drive acquisition and conversion. You'll work cross-functionally to keep efforts aligned and momentum high.
- Budget Stewardship: Manage performance marketing spend, make real-time allocation decisions, negotiate vendor terms, and report ROI to leadership. You understand CAC, LTV, payback period, and what moves the needle.
- Sales Partnership: Be the connective tissue between Marketing and Sales. You'll own funnel health reviews, and ensuring sales has what it needs to close faster.
- Analytics & Forecasting: Track what matters. You'll set up dashboards, forecast pipeline impact, and use data to inform next-month strategy—not just report on last month's performance.
- You've built demand gen at a startup. You know what it's like to wear multiple hats, launch without perfect tooling, and grow pipeline with scrappy creativity and rigor. You've seen what breaks first and know how to fix it.
- 6+ years in B2B growth or performance marketing, with at least 2+ years at a startup or early-scale company (Series A–C stage).
- You're analytical and action-oriented. You don't just analyze—you forecast, test, and optimize. You're comfortable with ambiguity and comfortable making decisions without perfect data.
- You know the marketing tech stack. CRM, marketing automation, analytics, attribution tools—you can navigate them and know their limits.
- You've moved the needle across multiple channels: ABM, paid media, email, content, SEO, lifecycle marketing, conversion rate optimization. You have a point of view on what works and when.
- You communicate clearly and think strategically. You can explain a campaign rationale to Sales in 2 minutes and write a detailed post-mortem without someone asking. You don't oversell ideas—you sell with data.
- You care about outcomes, not vanity metrics. Pipeline, revenue, and deal velocity are what matter. You make decisions based on those, not impressions or engagement.
What will you find working at Seqera?
- Flexible working hours and remote-friendly culture.
- International working environment with more than 25 nationalities.
- Passionate & talented team.
- Continuous skills development.
- Team retreats and bonding activities.
- A culture where your opinion is valued and your decisions have a real impact on the industry.
- Excitement of a fast-growing startup in a constantly changing environment.
The final base salary for this position will be determined based on the candidate’s qualifications, seniority, and work location, in accordance with the company’s compensation framework and applicable pay transparency laws.
For candidates located in the United States, the budgeted base salary range for this role is USD 115,000 to 135,000 annually, depending on experience and geographic market.
Where required by law, this range represents the expected base pay for the position. Actual compensation may vary based on factors such as the candidate’s skills, experience, internal equity, benefits and cost of labour in the applicable market.
Compensation for candidates in other global locations will be determined in alignment with local market benchmarks, internal equity, and relevant legal requirements.
Great Benefits
- Time off: 21 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
- Equity
- Private health insurance
- Private life insurance
- Home office allowance (valued over 1,000 USD)
- Subscription to Oliva, Mental Health App
- Learning and development budget per year (1,000 USD)
Seqera is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a global company that everyone is proud to be part of.
As we scale, we constantly improve our in-office and WFH environments and learn to help everyone have the best setup for our company's success and your personal development while always keeping the human touch in every aspect of our lives.
Why join us?
By learning from and with each other, we ensure our ability to drive innovation and make better decisions toward our mission. Most importantly, our culture provides a genuinely fun, inclusive, and challenging environment that will allow you to grow while making a huge difference in human health and beyond.
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