SEO Strategist (1-Year Maternity Leave Cover)

Position: SEO Strategist (1-Year Maternity Leave Cover)

Position Type: Full-Time, Temporary

Location: Toronto, ON (Remote)

The Company:

Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity

The right candidate will be responsible for implementing all content-based SEO strategies for clients. They can quickly understand and support initiatives for all on-page activities such as content strategy, keyword strategy, content calendars, and upper navigation optimization to increase rankings on all major search networks, that will contribute to the goals and success of client campaigns.

What you'll do:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities, leveraging AI-powered tools for advanced insights and predictive analysis.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages, utilizing AI-driven auditing tools for comprehensive technical assessments.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific, including optimizing content for generative AI features in search results and voice search.
• Proactive monitoring and actioning of all SEO Metrics, interpreting data from AI-driven analytics platforms.
• Perform ongoing keyword discovery, expansion, and optimization, incorporating machine learning insights to identify emerging trends and opportunities.
• Perform site level optimization: improving site structure, page construction, compelling SEO copywriting, updating metadata and all tags (h1, alt, etc.), with an emphasis on AI-driven content optimization techniques.
• Managing execution of SEO strategies, including keyword strategy implementation, upper navigation implementation and executing tactical strategies based on competitive analysis.
• Identify key editorial optimizations to improve SEO performance of core pages, using AI content scoring tools to enhance relevance and quality.
• Conversion optimization and testing, site inner linking and architecture strategy.
• Performing competitive research and identify opportunities (content gap analysis), leveraging AI for deeper market and competitor intelligence.
• Presenting audits and reports to clients.
• Driving strategy to acquire backlinks that positively impact organic rankings.
• In-depth analysis of potential inbound links to meet quality standards.
• Reaching out to bloggers and influencers via email, twitter, blog comments, Facebook and on the phone.
• Competitor analysis - keep track and decode their link building strategies.
• Identifying and removing any potentially harmful backlinks that could negatively affect website’s ranking.
• Identification of link spam issues.
• Qualify websites for potential link opportunities.
• Keep track of all activities including outreach efforts, links built, anchor text used, domain and page authorities of all acquired links.
• Research and recommend Postmedia properties for link acquisition.
  
  

Who you are:

• 3+ years SEO/Organic search marketing experience.
• University or College diploma in related field.
• An in-depth understanding of search engine behavior: what content search engines crawl and read, what practices to avoid, and what on-page changes will have the most impact based on current algorithms, including the impact of evolving AI and machine learning algorithms.
• Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (display code JavaScript, CSS, html, xml sitemap), and SEO Audits.
• Applied knowledge of keyword analysis for products/services/industries.
• Analytical/problem solving skills and attention to details skills (quality).
• A working knowledge of HTML, CSS, JavaScript, and/or other programming languages.
• Staying up to date on current industry practices, news, and algorithm updates, especially advancements in AI and machine learning in search.
• SEMrush, Ahrefs, Majestic, Screaming Frog experience, with demonstrated experience using AI-powered SEO platforms (e.g., Surfer SEO, MarketMuse, Clearscope, Frase.io).
• In-depth knowledge of: Google Analytics, Google Search Console, Google Tag Manager, Google Merchant Centre and other third-party keyword research, SEO and optimization tools.
• Basic to intermediate technical SEO understanding & background.
• Familiarity with paid search marketing and how paid & organic search works together.
• Understanding of Natural Language Processing (NLP) and machine learning concepts relevant to search engine optimization.
• Experience with data analysis techniques to interpret insights from AI-generated reports.
• Basic understanding of prompt engineering for AI content generation tools.
• Communication and presentation skills. Must be able to speak to clients.
  
  

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.