Social Media Specialist
Corteva Agriscience
Full time
Marketing and Sales
Canada
Hiring from: Canada
We are seeking a creative and strategic Social Media Manager to lead Corteva Canada’s presence across key social platforms, including X, Instagram, YouTube, LinkedIn, and Facebook. This full-time, virtual position is responsible for developing and executing social media strategies for multiple brands, engaging audiences across Canada, and supporting business objectives. The ideal candidate will be skilled in both strategic planning and hands-on content creation and will drive action through others to source and develop content from fields and research sites nationwide.
Key Responsibilities
Strategic Planning:
Develop and implement comprehensive social media strategies for multiple brands, ensuring alignment with overall marketing and business goals.
Content Creation & Curation
Create, curate, and schedule engaging content—including posts, videos, and photos—tailored to each platform and audience.
Driving Action Through Others
Lead and motivate colleagues, field teams, and research site staff across Canada to contribute relevant content, including photos and videos from field locations and research sites.
Platform Management
Manage Corteva Canada’s presence on X, Instagram, YouTube, LinkedIn, and Facebook, leveraging the Sprout platform for scheduling and analytics.
Community Engagement
Monitor, moderate, and respond to audience interactions to foster positive engagement and brand loyalty.
Asset Development
Collect and develop multimedia assets (photos, videos, graphics) to support campaigns and storytelling, including coordination of content from field and research activities.
Cross-Functional Collaboration
Work closely with marketing, digital, launch, and sales teams to ensure social media initiatives are integrated and support broader business objectives.
Analytics & Reporting
Track, analyze, and report on social media performance, providing insights and recommendations for continuous improvement.
Brand Stewardship
Ensure consistency in messaging, tone, and visual identity across all platforms and brands.
Qualifications
Education:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Experience
Minimum 5 years of experience managing social media for brands or organizations; experience in agricultural marketing is an asset.
Technical Skills
Proficiency with social media platforms (X, Instagram, YouTube, LinkedIn, Facebook) and scheduling/analytics tools (e.g., Sprout).
Content Creation
Strong skills in photography, videography, and basic graphic design.
Leadership
Proven ability to motivate and coordinate teams to source and develop content from diverse locations.
Analytical Skills
Ability to interpret social media data and audience insights to inform strategy.
Project Management
Proven ability to manage multiple brands and deadlines in a fast-paced environment.
Communication
Excellent written and verbal communication skills.
Location:
Must be based in Canada and able to work virtually. This is a national role.
Assets
Key Responsibilities
Strategic Planning:
Develop and implement comprehensive social media strategies for multiple brands, ensuring alignment with overall marketing and business goals.
Content Creation & Curation
Create, curate, and schedule engaging content—including posts, videos, and photos—tailored to each platform and audience.
Driving Action Through Others
Lead and motivate colleagues, field teams, and research site staff across Canada to contribute relevant content, including photos and videos from field locations and research sites.
Platform Management
Manage Corteva Canada’s presence on X, Instagram, YouTube, LinkedIn, and Facebook, leveraging the Sprout platform for scheduling and analytics.
Community Engagement
Monitor, moderate, and respond to audience interactions to foster positive engagement and brand loyalty.
Asset Development
Collect and develop multimedia assets (photos, videos, graphics) to support campaigns and storytelling, including coordination of content from field and research activities.
Cross-Functional Collaboration
Work closely with marketing, digital, launch, and sales teams to ensure social media initiatives are integrated and support broader business objectives.
Analytics & Reporting
Track, analyze, and report on social media performance, providing insights and recommendations for continuous improvement.
Brand Stewardship
Ensure consistency in messaging, tone, and visual identity across all platforms and brands.
Qualifications
Education:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Experience
Minimum 5 years of experience managing social media for brands or organizations; experience in agricultural marketing is an asset.
Technical Skills
Proficiency with social media platforms (X, Instagram, YouTube, LinkedIn, Facebook) and scheduling/analytics tools (e.g., Sprout).
Content Creation
Strong skills in photography, videography, and basic graphic design.
Leadership
Proven ability to motivate and coordinate teams to source and develop content from diverse locations.
Analytical Skills
Ability to interpret social media data and audience insights to inform strategy.
Project Management
Proven ability to manage multiple brands and deadlines in a fast-paced environment.
Communication
Excellent written and verbal communication skills.
Location:
Must be based in Canada and able to work virtually. This is a national role.
Assets
- Experience in B2B or agricultural industries
- Bilingualism in Quebec French (English/French)
- Familiarity with Sprout or similar social media management platforms
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