Lifecycle Marketing Manager

About Felix

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix creates digital-first solutions that increase access for common healthcare needs such as mental health, sexual health, and daily health. Founded in 2019, Felix’s approach to healthcare encompasses assessments, lab testing, prescriptions, fast and discreet delivery and ongoing care — all online at www.felixforyou.ca.

About The Role

Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale

The ideal candidate will be a self-motivated, deadline-driven, detail-oriented and highly experienced digital leader with a passion for executing on business objectives, strategy and planning for a successful multi-channel customer experience.

In this role, you’ll have the opportunity to:

• Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health
• Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviours
• Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing corresponding communication strategies across multiple channels, including email, push notifications, SMS, and in-app messages through Iterable
• Continuously optimize performance through A/B testing
• Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience
• Work with marketing, creative, engineering and analytics peers to define key objectives, develop marketing strategy, lead campaign development and scale our lifecycle technology and processes
• Bring thought-leadership in all things relating to lifecycle
  
  

We’re looking for someone who has/is:

• A multi-year track record with marketing automation technology (ex., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and other tools/languages (ex., HTML/CSS) would be an asset
• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving
• Proven success in working with cross-functional teams, such as Product and Data, to create and execute against shared goals that are based on data-informed hypotheses
• Scrappy and has a willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles of our team
• Shipped end-to-end messaging campaigns and scaled programs. You incept an idea, see it all the way through to implementation and learn how to improve on it next
• An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
  
  

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and the senior leadership team
  
  

Seniority Level: Manager

Location: Toronto, Remote (Canada). We have an office in Toronto, but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [email protected].