Program Manager, Marketing Campaigns

Overview

This role is at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward through integrated campaigns that amplify across customer touchpoints. A champion of the REI brand and the co-op’s strongest points of differentiation, this role is central to driving prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define campaign strategies and deliver business outcomes.

Responsibilities And Qualifications

• Develops and leads campaign strategies that deliver against business and customer outcomes; including briefs, communication strategies, and go-to-market plans
• Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
• Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution
• Partners closely with business partners to pull through compelling messages in support of campaign strategy and prioritized outcomes
• Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives
• Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels
• Assures REI branding and product attributes are appropriately represented in campaigns
• Understands current business performance and opportunities to evolve in-market and future campaign strategies and execution
• Student of retail trends, outdoor culture, consumer behaviors, and outdoor activities to influence marketing innovation and outdoor specialty retail expression
  
  
  

Qualifications

• 5+ years with marketing strategy or campaign management experience preferably in the retail industry
• Knowledge of marketing competencies including campaign strategies, briefs, communication strategies, and go-to-market development.
• Experience authoring briefs and communication strategies
• Proven track record developing integrated marketing strategies and go-to-market plans that meet or exceed business goals.
• Demonstrated ability to manage work in a deadline and process-driven environment
• Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
• Experience working with retailers carrying a broad portfolio of products and brands
• Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns
  
  
  

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$85,400.00 - $125,700.00 per year