Director of Business Development

Oula delivers maternity care built around our patients – offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most. Since launching in 2021, we've expanded our services to include Preconception and Miscarriage Care, Pregnancy Care, Hospital-Based Delivery, Postpartum Support, and Gynecology. We have 3 clinics in New York, with exciting expansion on the Horizon! Come join our team of clinicians, innovators, operators, and technologists, passionate about setting a new standard in maternity care.

Role Overview

We're seeking a strategic builder and seasoned healthcare business development executor to drive growth of Oula's model into new markets across the country. The Director of Business Development will support Oula's go-to-market strategy and execution, cultivate new health system partnerships, and accelerate market expansion - reporting to the VP of Growth. You will steward end-to-end partnership development: shaping market theses, creating and advancing a qualified pipeline, crafting proposals and financial models, and negotiating to signature - partnering closely with Clinical, Operations, Marketing, Finance, Product, and Partner Success. In addition to base salary, this role is also eligible for a performance based bonus.

What You'll Do

• Support GTM strategy: Build market theses, segmentation, and prioritization across regions; define partner archetypes, and entry strategies aligned to Oula's growth goals.
• Own the partnership lifecycle: Source, qualify, and advance a robust pipeline of health system prospects; lead exec-level conversations (Strategy, Service Line, Finance, Legal, Clinical).
• Develop compelling business cases: Build clear problem statements and value propositions; translate Oula's model into partner benefits (volume growth, quality outcomes, patient experience, brand).
• Model the economics: Create data-driven pro formas and scenarios (birth volumes, payer mix, contribution margins, ramp curves, staffing); pressure-test with Finance and partner teams.
• Craft proposals & term sheets: Draft partnership structures with clear scope, timelines, and success metrics.
• Navigate diligence & compliance: Coordinate with Legal and Finance on FMV processes; align on data-sharing, EHR integration expectations, and reporting.
• Negotiate to close: Lead negotiations to principled outcomes; drive internal/external alignment to signature while maintaining Oula's brand, experience standards, and operating model.
• Partner handoff & launch readiness: Transition closed partnerships to implementation with crisp documentation (assumptions, KPIs, staffing, marketing plan, risk log).
• Measure & improve: Maintain pipeline hygiene; forecast accurately; track pipeline velocity, win rates, and GTM experiment results; codify learnings into playbooks and collateral.
• Represent Oula externally: Speak at meetings and events; build relationships with system leaders, OB/GYN groups, and community stakeholders.
  
  

What You'll Bring

• Experience: 7–10 years in health-system-facing business development, strategy, partnerships, or enterprise sales (provider, payvider, value-based care, or high-growth healthcare services).
• Partnership chops: Proven track record structuring and closing multi-stakeholder services partnerships with hospitals/health systems.
• Analytical rigor: Moderate to advanced Excel/Sheets; ability to build and explain pro formas and scenarios; comfort with analyses, payer mix, and service line economics.
• Healthcare fluency: Understanding of hospital finance and service line strategy; familiarity with FMV, PSA/MSA constructs.
• Communication & presence: Executive-ready storyteller who can synthesize complexity into crisp narratives, slides, and term sheets; strong negotiation skills.
• Operator's mindset: Structured, resourceful, bias-to-action; comfortable in ambiguity and adept at orchestrating cross-functional workstreams to deadlines.
• Mission alignment: Passion for transforming maternity and women's health; commitment to equity, outcomes, and an exceptional patient experience.
  
  

Nice to Have

• Experience in women's health, maternity, or ambulatory clinic models.
• Start-up or new-market launch experience.
  
  

Oula offers a competitive total rewards package which includes base salary, and comprehensive benefits. Exact compensation inclusive of salary and any bonuses is determined based on a number of factors including experience and skill level, location, and qualifications which are assessed during the interview process. Oula is committed to fostering an inclusive workplace where everyone's contributions are valued.

Salary Range

$180,000—$190,000 USD

Oula's Commitment as an Equal Opportunity Employer:

We want you to know: You can be a great candidate even if you don't fit everything we've described above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply and tell us about yourself (especially in your cover letter – this is where you can really state your case for *why you*). We are committed to fostering diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences. We're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.