Social Media Lead

Position Overview

What is First Round?: A partnership that brings two distinct spirits brands—CÎROC and Lobos 1707—under one roof, with a mission to drive growth through best-in-class marketing, creative storytelling, and a shared commitment to authenticity and innovation.

What are we building?: We’re building a small, focused creative team designed to move quickly. This team will be highly collaborative, embrace experimentation, and prioritize smart, ambitious thinking.

Who are we looking for?: We are looking for an experienced Social Media Lead to spearhead strategy and execution for both brands. You'll need strong strategic thinking combined with hands-on execution skills—managing day-to-day operations with minimal internal support while coordinating external agency partners. You must excel in fast-paced, collaborative environments and be comfortable driving independent workstreams.

Experience In Hands-on Content Creation Is Preferred.

Key Responsibilities

Strategic Leadership

• Develop and execute social media strategies for two major alcohol brands, ensuring alignment with overall brand positioning and business objectives
• Create social media plans, including content calendars, campaign strategies, influencer strategies, and platformspecific approaches
• Identify emerging trends, platforms, and opportunities to keep brands at the forefront of social innovation—especially in an AIpowered world
• Define and track key performance indicators (KPIs) and provide regular reporting on social media performance and ROI
• Collaborate with crossfunctional teams including brand marketing, creative, and PR to ensure integrated campaign execution
  
  

Hands-On Execution

• Lead creative ideation sessions and concept development for social content and campaigns
• Review and approve all social media content, ensuring brand consistency and quality standards. For owned channels, as well as influencer channels
• Manage content production workflows from concept through final delivery
• Oversee daytoday social media operations, including content scheduling, community management strategy, and crisis response protocols
  
  

Team and Agency Management

• Provide strategic direction and feedback to agency partners
• Strategically partner with junior team member to create work together
  
  

Required Qualifications

Experience

• Minimum 7 years of social media marketing experience, with at least 3 years in a management role
• Proven track record managing social media for consumer brands, preferably in CPG, lifestyle, or alcohol/beverage industries
• Experience working with external agencies and managing vendor relationships
• Experience with content capture and post production for social channels, including familiarity with social editing tools like Cap Cut
• Demonstrated success in both strategic planning and handson execution