Integrated Brand Marketing Specialist

Primary Focus

JOB DESCRIPTION

Support the planning, coordination, and execution tracking of Fanatics Casino’s integrated brand and hero acquisition campaigns. This role ensures campaign documentation, asset organization, and cross-team communication run smoothly.

Key Responsibilities

• Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
• Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
• Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
• Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
• Document and share campaign learnings, helping to improve future planning and collaboration.
• Maintain organized records of campaign assets, approvals, and project status.
• Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
• Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.
  
  

Skills & Experience

Required Skills:

• Campaign Coordination & Calendar Management Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
• Cross-Functional Collaboration Demonstrated ability to consolidate inputs from multiple teams—such as Brand Strategy, Product Marketing, media, creative, and CRM—ensuring alignment with brand positioning and business goals.
• Asset Tracking & Project Documentation Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
• Reporting & Insights Gathering Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.
  
  

Nice-to-Have / Preferred Experience

• Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
• Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
• Experience supporting omnichannel campaigns—working across digital, social, email/CRM, and product integration touchpoints.
  
  

The base salary range for this role is $78,000 per year - $95,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We’ll also give you $700 USD (or local equivalent) to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com/