Digital & AI Marketing Manage

At Scoop, we’re on a mission to empower the renewable energy and new infrastructure revolution. Our team consists of passionate experts with deep knowledge of renewable energy operations, software engineering, robotics, and artificial intelligence. We understand the unique challenges faced by fast-growing solar and renewable energy companies and we’re committed to solving them.

The renewable energy industry is undergoing rapid growth, however, scaling successfully while maintaining quality and profitability requires more than just hard work. Companies need tools designed specifically for today’s distributed, mobile workforce. That’s where Scoop comes in.

Founded by industry veterans who’ve experienced the challenges of field operations firsthand, Scoop is built with the future of our planet in mind. We’re more than just a software company we’re partners in helping renewable energy companies scale faster and more efficiently, all the while contributing to the fight against climate change. As we continue to grow, we’re building a world-class team that shares our vision for a sustainable future.

The Opportunity

As Digital & AI Marketing Manager at Scoop, you’ll take ownership of strategic GTM initiatives that directly impact revenue growth and expansion into new markets. This role is built for someone equal parts analyst, planner, and hands-on operator. You’ll be expected to design programs, get team and leadership feedback, test quickly, learn from data, and scale what works with the freedom to lead your projects and the accountability to deliver results. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments who thrives on innovation and collaboration.

We’re looking for someone who:

• Is entrepreneurial, analytical, and resourceful - someone who figures things out with limited resources and gets things done.
• Thrives on solving problems they’ve never seen before. 
• Excited by the challenge of designing programs where no playbook exists.
• Is used to working in a fast-paced environment and is excellent at organization and time management
• Wants to play a defining role in helping Scoop scale upmarket and driving expansion.
• Seeks growth, accountability, and the opportunity to prove themselves as a future leader.

Responsibilities

Customer Journey Automation

Design and manage lifecycle campaigns that guide prospects and customers through onboarding, adoption, and expansion, using automation and AI to deliver timely, personalized engagement.

AI-Powered Content Production

Create and scale customer-facing content with the help of AI tools, ensuring messaging is consistent, tailored, and easy to repurpose across multiple channels.

GTM Growth Campaigns

Develop and execute creative, multi-touch campaigns to reach new ICPs and support upmarket expansion, working closely with Sales and CS to align efforts with revenue goals.

Customer Communications & Advocacy

Lead customer communications across email, newsletters, and product updates while building programs that highlight success stories, encourage advocacy, and strengthen market positioning.

Product Marketing Support

Translate product updates into clear, customer-centric communications and enablement content that drive adoption and support self-serve usage.

Webinar Operations

Plan and execute customer-facing webinars and spotlight programs that showcase expertise, share customer success, and build brand credibility.

Tool Evaluation and Adoption

Stay ahead of emerging AI marketing tools, assess their potential impact, and guide internal adoption to improve efficiency, personalization, and scalability.

Qualifications & Experience

• Bachelor’s degree or above in Marketing, Business, Communications, or related field from a top-tier university or program.
• Some experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth companies.
• Can connect marketing initiatives directly to GTM strategy, revenue growth, and expansion into new ICPs.
• Interest or experience experimenting with AI tools (ChatGPT, Jasper, Canva AI, Mutiny, HubSpot AI).
• Understanding of how AI and workflow automation enhance personalization, efficiency, and scale.
• Comfortable using analytics tools (HubSpot, GA4) to evaluate campaign performance. Can interpret results, pivot fast, and scale what works.
• Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
• Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
• Excellent written and verbal communication skills for crafting clear, compelling messages.
• Strong attention to detail in ensuring brand consistency across all marketing materials.
• Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.

Learn More: https://www.scoop.solar/digital-ai-marketing-manager-scoop-is-hiring/

Benefits

• Competitive salary.
• Fully remote, work from home anywhere in Canada.
• Health, dental, and vision insurance.
• Health and wellness spending account.
• Opportunities for professional development and training.
• Collaborative and innovative work environment.

Our Technology

Scoop is revolutionizing renewable energy operations with our Central Operations Hub, a powerful platform designed to connect processes, people, and technology. We help solar and renewable organizations manage projects, automate workflows, streamline data flow, and enhance team communication enabling them to complete installations and service projects faster and more efficiently than ever before.

We don’t claim to be an all-in-one software. Instead, we act as the conductor and project manager, integrating with customer tools and technologies to keep their business running smoothly. By eliminating the reliance on generic tools like spreadsheets and emails, Scoop ensures every customer team member knows where to go, what data to access, and what steps to follow unlocking scalability and efficiency.

Our platform is also designed with the deskless workforce in mind. With 80% of the global workforce now mobile, we’ve built a solution that supports renewable energy teams in the field, not just in the office. By combining cutting-edge technologies with industry best practices, we enable our customers to scale quickly and sustainably, making an impact where it matters most.

Join us, and help shape the future of renewable energy.

Learn More: https://www.scoop.solar/digital-ai-marketing-manager-scoop-is-hiring/