Brand Manager (gn) More Nutrition - US

Start: 01.10.25 | Level: Senior/Lead | Location: Florida, remote | Type: Full time (40h)

MORE Nutrition, Germany’s leading better-for-you nutrition brand, is expanding to the US — and we’re seeking a seasoned and product-savvy Brand Manager who will lead brand strategy and marketing execution to drive growth.

This role involves market and consumer analysis, developing brand strategies and marketing plans, leading cross-functional teams, overseeing product innovation, and managing promotional campaigns. You’ll need strong consumer insight skills, trend awareness, and the ability to connect brand storytelling with business growth.

This is a remote position and must be based in Florida

Your mission

Brand Strategy & Planning

• Develop annual brand strategies and marketing plans aligned with business objectives and our target audience.
• Shape go-to-market strategy and channel planning for product launches and campaigns.
  
  
  

Market & Consumer Insight

• Conduct market and industry analysis, gather consumer insights through research, and monitor key trends to inform strategy.
• Localize positioning to ensure resonance in US and regional markets while honoring MORE Nutrition’s global DNA.
  
  
  

Product Innovation

• Partner with product teams to align capabilities with market needs, supporting innovation and pipeline development.
  
  
  

Campaign Development

• Support the creation and execution of integrated marketing campaigns and promotional initiatives, including digital and social activations.
• Drive brand activations and partnerships to increase visibility and consumer engagement.
  
  
  

Cross-Functional Leadership

• Collaborate with R&D, Quality, Sales, and other functions to ensure successful product delivery and market alignment.
  
  
  

Brand Communication

• Develop brand content, collateral, and sales enablement materials to support consumer engagement and commercial success.
• Oversee external communications and PR to amplify MORE Nutrition’s reputation and expand brand reach.
  
  
  

Community & Brand Love

• Protect, nurture, and expand the authentic brand love and loyalty that are core to MORE Nutrition’s DNA.
  
  
  

Performance Tracking

• Track brand performance across campaigns and channels, and deliver insights to optimize marketing strategy
  
  
  

Your Experience & Skills

• Minimum of 3–5 years of experience in brand management, (digital) marketing, or product development ideally for better-for-you nutrition.
• Strong strategic thinking and commercial acumen.
• Excellent communication and collaboration skills.
• Proficiency in DTC, Amazon and Retail Channels.
• Ability to manage multiple priorities under tight deadlines.
• Strong understanding of consumer insights, market trends, and competitive analysis.
• Experience in PR, brand localization, and performance measurement preferred.
• Exceptional project management skills.
  
  
  

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts on our products
• 20 paid time off days/year
• Personal development & growth opportunities
• International Environment
  
  
  

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!

We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!