VP, Sales

Department: Sales

Location: Remote Canada

Description

At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we specialize in providing automated reporting software tailored to the unique needs of marketing professionals worldwide. Our mission is to revolutionize how agencies analyze and communicate data, ultimately helping them drive better client results.

We’re seeking an experienced VP of Sales to scale and lead our sales function. You will be responsible for developing and executing a scalable SLG strategy that complements our existing PLG approach. You will define our sales processes, build and lead a high-performing team, and work cross-functionally to drive revenue growth. This role is ideal for a leader with deep SaaS sales expertise who has successfully blended PLG with an enterprise sales motion.

Reporting to our Chief Sales & Marketing Officer, you’ll be responsible for:

• Sales-Assisted Strategy & Execution
  • Develop and execute a scalable sales-led growth (SLG) strategy that seamlessly complements our existing PLG motion.
  • Define and continuously improve sales processes, ensuring alignment with our PLG foundation and maximizing conversion from sales-assisted opportunities.
  • Scale our predictable revenue engine through CRM optimization, sales automation, and data-driven performance tracking.
  • Partner with RevOps to design lifecycle programs that convert self-serve users into high-value customers through assisted sales touch points.
    
    
• Expansion & Growth
  • Drive expansion revenue across our customer base, identifying upsell, cross-sell, and retention opportunities, especially in mid-market and enterprise accounts.
  • Align closely with customer success and RevOps to develop account expansion playbooks that increase ARPU and customer lifetime value.
  • Contribute to company-wide growth planning and revenue forecasting, ensuring accurate pipeline and growth assumptions for board-level reporting.
    
    
• Enterprise Sales & GTM
  • Lead go-to-market efforts for larger deals and enterprise opportunities, including complex use cases and multi-stakeholder environments.
  • Establish an enterprise sales motion that shortens deal cycles, improves win rates, and delivers repeatable six-figure deal outcomes.
  • Partner with marketing and RevOps to design ABM programs that convert highly-targeted prospects into high-value customers.
  • Collaborate with product, product marketing, and marketing on enterprise positioning, pricing strategy, and objection-handling frameworks.
  • Build a strategic narrative tailored to C-level buyers, informed by a deep understanding of agency and marketing technology workflows.
    
    
• Sales Leadership & Team Building
  • Build, mentor, and scale a high-performing SaaS sales team focused on outbound, inbound-assisted, and expansion motions.
  • Hire and develop a top-tier sales team, fostering a culture of accountability, coaching, and continuous learning.
  • Define and manage performance KPIs, compensation models, and enablement strategies to drive consistent quota attainment.
  • Serve as a strategic advisor to executive leadership, bringing sales insights to broader company decisions, including product roadmap and customer success evolution.
    
    

What You'll Bring

• 7+ years of experience in building, scaling, and leading SaaS sales teams as a VP of Sales or Sales Director.
• Proven track record of successfully scaling SaaS sales teams to drive $5M+ in annual revenue.
• 5+ years of experience leading SaaS enterprise technology sales teams, ideally in MarTech or SalesTech.
• Experience selling SaaS with an ARPU of $5,000/month+, with a strong understanding of longer sales cycles and solution-selling.
• Deep experience in high-velocity, shorter sales cycles, ideally within a PLG-driven SaaS company.
• Expertise in defining and implementing effective sales strategies, including hiring and developing top talent.
• Strong ability to collaborate cross-functionally with marketing, product, and customer success teams.
• Data-driven mindset with a passion for optimizing sales processes and performance metrics.

Nice to Have

• Experience working in a bootstrapped SaaS company or a rapidly growing startup.
• Familiarity with sales solution architecture and collaborating with product teams to close enterprise deals.
• Experience with building platform partnership programs to drive revenue.
• Previous experience transitioning a PLG company into a hybrid PLG + SLG sales model.
  
  

AgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.