Marketing Consultant

job summary:

In addition to the responsibilities listed below, this position is responsible for supporting the development and execution of multichannel direct marketing campaigns to drive customer acquisition and member retention. This position refines customer attributes using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, and partners with Creative team on copy and creative development.

Essential Functions:

• Develops and executes Paid Search and Display campaigns aligned with business objectives, in partnership with media agency, including day-to-day budget management, campaign optimization, performance reporting and analysis
• Acts as the Account Manager to program leads, working within their budgets to meet performance goals; manages ongoing communication on performance reports, budgets, and strategic recommendations
• Partners with key stakeholders and Analytics teams on budget forecasting and ongoing media opportunity assessments
• Manages all budget tracking and pacing documentation, invoice tracking, and budget reconciliation
• Reviews and edits copy, landing page, and other creative media assets, and coordinates editing and approval process with internal and external partners
• Proactively analyzes campaign data to recommend new opportunities for improved performance, such as A/B testing, remarketing, and channel expansion
• Assesses data and processes to identify Enterprise-level optimization opportunities
• Assists in Paid Media project management by developing and updating project plans, coordinating across cross-functional stakeholder contacts, adhering to project budget, participating in vendor selection, managing vendor relationships, and presenting project updates.
  
  

location: Pasadena, California

job type: Contract

salary: $40 - 46 per hour

work hours: 8am to 5pm

education: Bachelors

responsibilities:

Marketing and Campaign Execution

Budge Management and Analysis

Project Management & Collaboration

qualifications:

• 2+ Years of Relevant Experience:
• Managing Paid Search Campaigns
• Analytical campaign reporting
• Experience with Google AdWords and Paid Search Management platforms such as SearchAds360, Marin Software, etc.
• Experience with Web Analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Additional Requirements/Personality/Soft Skills:
• Must have excellent project management skills
• Must be data-driven/analytical
• Experience working in fast paced, deadline driven environments.
• Excellent written and verbal skills.
• Proven self-starter with strong ability to meet deadlines.
• Ability to manage projects.
• Problem solving skills.
• Proficient with numbers and interact with analytics teams.
• Account Management experience working with clients either in an agency and/or in-house client setting
  
  

skills: Team Player

Great Communicator

Detail Oriented

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.