Social Media Specialist

The company: Harvest Hosts is the largest private RV camping network in North America. We provide a complete group of offerings to streamline the road travel and camping experience. Our collection of companies includes the central Harvest Hosts product, a membership that offers unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses; Boondockers Welcome, a community of RVers allowing guests to stay overnight on their property for free; Escapees RV Club, one of the largest and most established RV membership organizations, offering resources, education, and community for all RVers; CampScanner, an alert service to book sold-out campgrounds; and Brit Stops, a membership connecting motorhome tourists in the UK and Ireland with small businesses for overnight stays.

What we do: The company's mission is to advance the technology and accessibility of the RVing and campground industry, making traveling while supporting national parks, local small businesses, and communities easier than ever.

Position Overview: As our membership grows, we’re seeking a full-time Social Media Specialist to help us meet our ambitious new member acquisition goals. This role supports growth across paid, organic, partnership, and affiliate channels, with a focus on organic social engagement.

You’ll work directly with the Senior Director of Brand Marketing to develop and execute social campaigns, boost community engagement, respond to member questions, and deliver timely reporting. We’re looking for an organized, creative, and energetic digital native who thrives in a fast-paced environment and knows how to turn followers into engaged members.

Key Responsibilities

• Manage and grow our organic social media presence across Facebook, Instagram, YouTube, Reddit, and other platforms for the Harvest Hosts, Boondockers Welcome, Escapees, and CampScanner brands. Goal: double engagement year-over-year.
• Develop and publish high-quality, engaging content that drives lead generation and community growth.
• Answer all comments and questions on social media channels, including customer support-related content and direct messages. 
• Design graphics, images, and video content for posts.
• Proactively source user-generated content from members, followers, and Hosts for marketing use.
• Edit short-form and long-form videos optimized for each platform.
• Collaborate with partners on sponsored campaigns.
• Develop and maintain a content marketing strategy for all social channels.
• Produce monthly reporting packages detailing traffic, leads, engagement trends, and opportunities for improvement.
• Support additional marketing initiatives and projects as assigned.
   

Qualifications

Required

• 2–4 years of professional social media marketing experience managing multi-platform accounts.
• Proven success in growing and engaging large communities (100k+ combined followers on Facebook/Instagram preferred).
• Strong skills in content creation — including copywriting, photo/video editing, and graphic design.
• Familiarity with Google Workspace (Docs, Sheets, Slides) and leading social media platforms.
• Ability to analyze metrics and translate data into actionable insights.
• Excellent communication skills and an eye for brand consistency.
• Highly organized with strong project management skills and the ability to meet deadlines in a fast-paced environment.
   

Preferred

• Experience with Canva, Adobe Photoshop, and scheduling tools such as Hootsuite.
• Knowledge of social analytics platforms and performance reporting.
• Video editing skills for Reels, TikTok, and YouTube.
• Prior experience with content marketing strategy and influencer/affiliate partnerships.
• Background or personal interest in RV travel or the RV lifestyle.

Compensation: Harvest Hosts is a venture-backed company. Compensation will be based on experience but will range from $45,000-$55,000 annually.

Benefits: Benefits include full benefits, PTO, parental leave, 401k, and, most of all, a fun work environment.

This position is a remote position eligible to