Mid-Level Content Marketing Writer (Remote)

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Job Summary:

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. They are seeking a Content Marketing Writer to create high-impact content that drives engagement, credibility, and conversions while collaborating with various teams to align content with business objectives.

Responsibilities:

• Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles to educate and engage.

• Assist in scripting and developing video content that enhances brand storytelling and thought leadership.

• Maintain a consistent brand voice, tone, and messaging across all content.

• Work closely with marketing, research, and sales teams to align content with business objectives.

• Write high-converting landing pages, email sequences, and web content that drive engagement and action.

• Conduct A/B testing on landing pages, emails cadences, and CTAs to refine messaging and boost conversion rates.

• Map and optimize customer journeys and marketing funnels to improve response rates.

• Research and understand our ideal customer profiles (ICPs) and personas to craft messaging that resonates and overcomes objections.

• Track and report on content performance metrics, using data to refine copy for better results.

• Collaborate with the People Science Team to transform research insights into actionable, engaging content.

• Create informative, research-backed content that builds credibility and positions the brand as a thought leader.

• Optimize content for SEO, including keyword research, meta descriptions, internal linking, and formatting to improve search rankings.

• Use data and analytics to refine content strategies and enhance engagement.

• Draft, distribute, and monitor press releases to increase brand awareness and industry visibility.

• Assist in the preparation of speech notes and company presentation materials.

Qualifications:

Required:

• 5-7 years of experience content writing for a B2B audience, with the ability to adapt tone and style.

• Bachelor’s degree in English, Journalism, Marketing, or related field/experience.

• Command of the English language and AP Style, with strong attention to detail.

• Effective communicative skills and the willingness to accept constructive feedback.

• Experience creating content for multiple channels and formats, including digital, web, email, and paid media.

• Ability to translate research findings into practical content.

• Familiarity with SEO best practices.

• Ability to manage multiple projects while meeting frequent deadlines.

• Experience working on content management platforms, and specifically WordPress.

• Working knowledge of media distribution sites, including PR Web and Business Wire.

Preferred:

• Experience writing for a human resources and executive audience.

Company:

The Energage platform helps you unleash performance and realize the full potential of your workforce. Founded in 2006, the company is headquartered in Exton, Pennsylvania, USA, with a team of 51-200 employees. The company is currently Growth Stage.