Director, Marketing

Job Description:

ICUC is the global leader in Social Media solutions for over 15 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Position overview:

We’re looking for a strategic, data-driven Director of Marketing to lead our revenue-focused marketing efforts and own the connection between brand, demand, and pipeline. In this role, you’ll be responsible for driving measurable growth across the funnel — from MQL to SQL — while leading a high-performing team that’s laser-focused on generating qualified pipeline.

As Director of Marketing, you’ll lead a growing team of marketers focused on performance, creativity, and accountability. You’ll set a clear vision and cadence for execution, ensuring each team member is aligned to revenue-impacting goals. From campaign strategy to funnel optimization, you’ll coach the team to think full-funnel — driving full-funnel conversion. You’ll foster a culture of experimentation, continuous learning, and cross-functional collaboration with Sales, Operations, and Product, creating a unified engine for growth.

If you thrive at the intersection of marketing and revenue, love building scalable systems, and know how to translate data into action, we’d love to meet you.

Responsibilities

As Director, Marketing your day to day focus will be:

• Lead and scale a high-performing marketing team focused on driving pipeline, SQLs, and MQLs across all stages of the funnel
• Own and optimize our demand generation engine, with clear accountability for revenue contribution from marketing
• Build and manage performance-driven campaigns across paid, organic, ABM, and email, aligned to revenue and growth targets
• Oversee and optimize the full marketing tech stack — including HubSpot, Salesforce, SalesLoft, and other automation and analytics tools
• Partner closely with Sales and Operations to ensure tight alignment on lead scoring, conversion rates, and funnel velocity
• Establish marketing attribution models to measure ROI and inform budget allocation
• Drive marketing analytics and forecasting, reporting on key KPIs like SQL-to-opportunity conversion, and lead velocity
• Mentor and grow a results-oriented marketing team with deep accountability for pipeline performance
• Develop segmentation strategies and lifecycle marketing programs to nurture leads through the funnel
• Stay ahead of digital trends and continuously test new growth channels and strategies to maximize revenue impact
  
  
  

What you will bring:

• Sophisticated, forward-thinking knowledge of marketing development with a core focus on social media
• Outstanding analytical and critical thinking skills
• Intense focus on driving impact through pipeline
• Outstanding ability to share business performance using data and insights
• Commitment to team success and growth
  
  
  

Success Measurement:

• SQL generation
• MQL generation
• Opportunity to Conversion
  
  
  

Requirements: Skill Requirements

• High level of accuracy and attention to detail.
• Ability to create processes and find operational efficiencies, especially for quality assurance
• Resourceful, can-do attitude that thrives in an entrepreneurial environment.
• Strong sense of ownership and pride in work.
• Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
• Strong decision making skills coupled with good judgment.
• Good sense of decorum and brand appropriateness.
• Friendly, diplomatic, and imperturbable self-starter with the willingness and desire to take initiative and get the job done.
• Ability to collaborate with and influence others on business outcomes with fact-based recommendations.
• Excellent written and verbal communication skills with engaging presentation skills.
  
  
  

Qualified candidates will have to possess the following

• 5+ years of proven experience in building business pipeline
• 5+ years of experience as a people leader
• Deep, expert level proficiency in marketing tools such as Hubspot and Salesloft
• Proficient in English
• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.
  
  
  

Additional information: The salary range for this position is $110k-$120k Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

USA - Remote - New York

Brand:

Icuc

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

 

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