Senior Marketing Analyst

About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast.

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers.

About The Role

We're looking for a Senior Marketing Analyst to help us unlock the full potential of our marketing investments and drive sustainable growth for our omnichannel business. You'll play a meaningful role in measuring, optimizing, and scaling our marketing efforts across all media and sales channels, collaborating with teams across marketing, product, and analytics to turn complex data into clear, actionable insights.

This role is a great fit for someone who thrives in a fast-paced, data-driven environment and enjoys working on challenging problems like multi-touch attribution, mixed media modeling, and customer acquisition optimization. You'll have the opportunity to build sophisticated analytics capabilities that directly impact our growth trajectory.

What You'll Do

• Lead attribution strategy and execution: Design, implement, and optimize marketing attribution models and mixed media modeling (MMM) to accurately measure campaign effectiveness and ROI across all marketing channels
• Drive growth analytics insights: Analyze customer acquisition funnels, optimize customer acquisition costs (CAC), and develop lifetime value models to guide strategic marketing decisions
• Build and maintain data infrastructure: Create robust marketing data models using dbt and SQL within our Snowflake environment, ensuring data quality and accessibility for stakeholders
• Develop self-service analytics: Build and maintain marketing dashboards and reports in Omni that enable marketing teams to make data-driven decisions independently
• Design and analyze experiments: Partner with marketing teams to design A/B tests and marketing experiments, analyze results, and provide clear recommendations for optimization
• Translate data into strategy: Present complex marketing analytics findings to cross-functional stakeholders and executive leadership, turning insights into actionable growth strategies
• Collaborate across teams: Work closely with marketing, product, engineering, and customer experience teams to ensure marketing analytics support broader business objectives
  
  

Who You Are

• Curious thinker: You approach marketing challenges with genuine curiosity and are always looking to learn new analytical techniques and industry best practices
• Results-driven: You take ownership of marketing performance metrics and are motivated by seeing your insights drive measurable business impact
• Inclusive partner: You collaborate effectively with colleagues from diverse backgrounds and skill levels, explaining complex concepts in accessible ways
• Systems thinker: You understand how different marketing channels and touchpoints work together to drive customer acquisition and retention
• Self-starter: You work effectively with minimal supervision and proactively identify opportunities to improve marketing measurement and optimization
• Clear communicator: You excel at storytelling with data, presenting findings in compelling ways that motivate action from stakeholders
  
  

What You'll Need

• 5-7 years of marketing analytics experience with hands-on focus on attribution modeling, MMM, and growth metrics in direct-to-consumer or e-commerce environments
• Expert SQL skills with experience in complex query optimization, data modeling, and working with large datasets
• Snowflake proficiency including experience with performance optimization, cost management, and advanced warehouse features
• dbt experience with hands-on data transformation and modeling in production environments
• Analytics expertise for building dashboards, reports, and self-service analytics capabilities (Omni experience is a plus)
• Attribution and MMM expertise with practical experience implementing and optimizing marketing attribution models and mixed media modeling
• Statistical analysis skills including experimental design, A/B testing, and understanding of statistical significance
• Direct-to-consumer experience analyzing marketing performance, customer acquisition, and retention in consumer-facing businesses
  
  

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

Compensation

• Pay Range: $153,000 - $190,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.
  
  

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Talkspace
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities
  
  

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend
  
  

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance
  
  

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work