Senior Growth Marketing Manager

Job Overview:

We are looking for a Senior Growth Manager for M32 AI, a subsidiary of Wing Assistant (see m32.ai and trycentral.com) to drive acquisition, conversion, and experimentation across all major digital channels. This is a hands-on, full-stack marketing role for someone with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our parent company's SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.

Key Responsibilities:

• Performance Marketing
• Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigour
• Landing Pages & CRO
• Build, test, and optimize landing pages (Framer experience strongly preferred)
• Implement A/B tests and multivariate tests to improve conversion rates
• Track behavioral data using tools like Hotjar, GA4, Posthog, or similar
• Strategy & Execution
• Work closely with the SVP of Marketing on new go-to-market strategies
• Ideate and execute scrappy growth experiments - if something might work, you’ll try it
• Own and drive special projects across lifecycle, funnel optimization, or community
• Take on tasks as needed to move projects forward
• Generalist Marketing Ops
• Support hiring and onboarding of new marketing team members
• Fill operational gaps across SEO, lifecycle, or comms as needed
• Build repeatable systems and documentation to enable scale
• Creatives & Copy
• Ideally, you’re capable of producing and testing basic creatives
• Strong written English and copy instincts - can iterate on landing pages and ad copy
• Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
• Cross-Channel Growth
• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
• Help shape the narrative across touchpoints, working closely with product and content
• Ideally, you have some experience with thought leadership content
  
  
  

Qualifications:

Experience

• 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc
• Experience building or optimizing landing pages with CRO best practices
• Experience using AI tools such as ChatGPT, Claude, etc
• Ideally: startup or high-growth company background
• Ideally, have experience working on marketing for SaaS tools and/or AI products
  
  
  

Skills

• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make, etc
• Bonus: experience with email marketing (Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns
  
  
  

Mindset

• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritizes outcomes over activity
• Excited to work across time zones and jump into different projects as needed
  
  
  

Benefits

• Competitive compensation
• Equity grant
• Large pool of resources and team members to leverage
• Health insurance
• High level of autonomy / control over activities
• Fast track to leadership
  
  
  

Working Location:

This is a remote-first role. We welcome applicants from across Canada.