Market Research Intern

Job Description:

About ProviderSoft

ProviderSoft is a leading SaaS company serving Early Intervention (EI) agencies across the U.S. Our software streamlines billing, compliance, and service delivery so agencies can focus on children and families. We're growing and need your help identifying where we go next.

About The Project

ProviderSoft is seeking a highly motivated Market Research Intern to complete a strategic analysis of our Total Addressable Market (TAM) for Early Intervention (EI) software. You’ll build upon an existing state-by-state framework developed by our team and take it across the finish line synthesizing public and private data into a clear picture of the national opportunity. You’ll gather and validate market data, contact EI agencies directly, and help build a national map of opportunity. You’ll collaborate closely with the Director of Sales and Marketing and have clear deliverables tied to real business impact.Time permitting, you will also model Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM) to support go-to-market prioritization and investor-level planning.

Scope of Work

• Finalize and enhance existing state-by-state market research
• Create a quantified TAM model with documented assumptions
• Identify and model SAM (realistic near-term target market based on product fit, billing model, and regulatory structure)
• Estimate SOM (based on sales team capacity, known win rates, and active market focus)
• Develop charts and visuals for use in board decks, sales materials, and strategic planning
  
  

Key Responsibilities

• Conduct additional research on Early Intervention agency budgets, payer models, and volume metrics
• Refine and validate population estimates and agency counts per state
• Collaborate with Director of Marketing to define scoring and segmentation logic
• Organize all findings into a central data file (Excel, Google Sheets, or Airtable)
• Prepare a final slide deck with insights, visuals, and recommendations
  
  

Deliverables:

• TAM Workbook – complete file with population, funding, and agency estimates per state, tiered scoring, and documented sources
• TAM → SAM → SOM Model – realistic breakdowns using ProviderSoft fit, reach, and market size assumptions
• Presentation Deck – summary slides with visual insights for internal/external use
• Handoff Package – clean, organized source files, data notes, and documentation
  
  

Ideal Candidate

• Pursuing a degree in Business, Marketing, Economics, or Public Policy
• Skilled in market research and data modeling
• Highly organized, detail-oriented, and self-directed
• Comfortable working with Excel/Sheets and summarizing findings visually
• Bonus: experience with government, education, or health services markets
  
  

What You’ll Gain

• End-to-end ownership of a high-impact strategic marketing initiative
• Insight into go-to-market strategy for SaaS in a niche sector
• Mentorship from senior marketing and sales leaders
• Portfolio-ready deliverables and a strong letter of recommendation (based on performance)
  
  

What is TAM (Total Addressable Market)?

Total Addressable Market (TAM) represents the full revenue opportunity available to ProviderSoft if we achieved 100% market share in our ideal customer segment—in this case, Early Intervention (EI) agencies and programs across the United States. TAM helps us understand the maximum potential of our market before factoring in product fit, competition, or resource limitations.

How You Will Acquire And Develop TAM Data

You’ll use a combination of existing internal research and new external data sources to develop a robust TAM model. This includes:

• Data Sources:
• State government websites and public health agencies
• U.S. Census data for population estimates (birth to age 3)
• Medicaid and state-specific EI funding documents
• ProviderSoft’s existing CRM data and customer lists
• Competitor and industry benchmarks
• Early Childhood Technical Assistance Center (ECTA)
• TAM Development Activities:
• Identify the number of EI agencies or managing entities per state
• Estimate number of children served or eligible using population data and penetration rates
• Research billing structures and funding mechanisms (e.g., Medicaid, insurance)
• Approximate average spend per agency or child to quantify revenue potential or funding per child
• Score and tier states based on addressability and fit for ProviderSoft
  
  

Business Unit:

ProviderSoft

Scheduled Weekly Hours:

37.5

Number of Openings Available:

1

Worker Type:

Temporary (Fixed Term)

More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.