Head of Marketing

Stord is the leading commerce enablement provider of fulfillment services and technology that powers seamless checkout and delivery experiences for high-volume mid-market and enterprise brands across all channels. Stord manages over $5 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. With Stord, brands can sell more, save money, and reduce headaches.

With Stord, brands can increase cart conversion, improve unit economics, and drive customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, Native, Tula, American Giant, and more trust Stord to make their supply chains a competitive advantage. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, and Salesforce Ventures.

About The Head Of Marketing Position

The Head of Marketing is the leader of Stord’s demand engine, brand narrative, and go-to-market scaling. Reporting directly to one of the co-founders, you will:

• Orchestrate an integrated marketing strategy that reinforces Stord into the default operating system for mid-market DTC and omnichannel brands and scales Stord’s entry into the full breadth of brands (SMB → Mid-Market).
• Own aggressive pipeline, bookings, and brand-affinity goals in partnership with Sales, Product, and Customer Success.
• Lead a high-performance team—spanning partnerships, outbound/demand gen, product marketing, comms/PR, content, design, and events
  
  

What You’ll Do

• Demand Generation & Growth
• End-to-end ownership of paid/organic, ABM (where applicable), lifecycle, and partner co-marketing.
• Build a predictable pipeline that exceeds ARR targets.
• Partnerships
• Drive a partner-friendly brand identity in the market and foster through direct relationships, commercial engagements, and alliances with key players in the space.
• Drive high-intent pipeline through tactical referral relationships with key consultants, vendors, and leaders in the space.
• Expand Stord’s partner marketplace to a functioning ecosystem of providers, apps, and solutions for Stord customers.
• Develop strategic partnerships with key vendors and solutions in the space that unlock additional value for Stord and Stord’s brands, while strengthening Stord’s position in the market.
• Product Marketing
• Position Stord as the leader in a crowded market of ‘modern’ 3PLs, ecommerce SaaS, and headless-commerce tools.
• Translate product capabilities into differentiated stories, narratives, messaging, and launch motions.
• Brand & Communications
• Elevate Stord to commerce-enablement leader through strong brand message and narrative.
• Own corporate narrative, PR, social thought leadership, and analyst relations.
• Content Marketing
• Develop and drive robust content production on efficient processes, costs, and systems.
• Produce leading, high-value content across video and written that is consumed by DTC founders and ecommerce leaders.
• Events & Community
• Expand Stord Summit, dinners, experiences, franchise dinners, partner events, and trade-show presence.
• Launch Stord’s first, successful DTC conference – bringing together high-value offers, learnings, and peers.
• Stand up a community program for DTC founders.
• Marketing Operations & Analytics
• Streamline existing GTM tech stack and ensure maximum efficiency through automation, available enrichment, and tooling.
• Develop multi-touch attribution for real-time, deep ROI visibility.
• Team Leadership & Culture
• Recruit, mentor, and retain A-players; foster a bias-toward-action, high-ownership ethos.
  

What You’ll Need

Critical Competencies

• Proven track record leading high-performance teams who achieve outsized marketing outcomes with scrappy means
• Deep domain fluency in ecommerce platforms, DTC growth levers, and fulfillment/logistics ecosystems—able to converse with both brand CMOs and supply-chain VPs or DTC founders.
• Mastery across the Marketing stack: demand gen, brand, product marketing, growth ops, content, digital, partner marketing, events, and PR/comms.
• Data-driven mindset and curious to truly understand the “how”; hands-on in tools such as HubSpot, Salesforce, Unify, LinkedIn Ads, GA4, and modern BI/attribution tech.
• Up-to-date and broadly familiar with the Marketing and Sales tech stack landscape, on-going trends, recent entrants, and implications for roles, processes, and GTM strategy.
• Well-developed opinions and intuition on good design and messaging across mediums; able to identify and push for improvements to brand visuals, message, and narrative in a thoughtful manner.
• Superior storytelling and executive-presence skills.
• Proven ability to hire and inspire cross-functional teams in fast-changing environments; servant-leader with high EQ and ownership mentality.
  
  

Leadership Comptencies

• Strategic Agility – Connects long-term category design with near-term demand levers; comfortable operating from board deck to campaign brief.
• Builder’s DNA – Thrives in ambiguity; rolls up sleeves to write copy, run A/B tests, or spin up a webinar when needed.
• Analytical Rigor – Frames decisions with hypotheses, data, and ROI models; deep understanding of performance data and requires the team to “know their scores.” Not afraid to take a bet, but always endeavors to codify learnings and back up success with data.
• Customer Obsession – Uses direct voice-of-customer insights from DTC founders and leaders to refine and drive messaging and product roadmap. Understands customer pain points deeply and intuitively.
• Leads from the Front – Sets the pace with the team, holds high standards for themselves and those around them, and drives towards aggressive goals.
• Motivational and Personable – Connects on a personal level with their team and those around them, brings high energy to problems, and motivates those they work with to raise to new heights and overcome
• Cross-Functional Influence – Capable of fostering strong relationships with peers and utilizing to drive progress past blockers, delays, or any other disagreements; additionally, skilled at “disagree and commit.”
• Education and Experience
• 10+ years progressive marketing leadership, including 5+ years owning a full-funnel GTM in VC-backed, high-growth B2B SaaS or tech-enabled services.
• Demonstrated track record of building $100M+ ARR pipelines with hyper-efficient budgets and improving unit economics.
• Established experience in multi-product company building pipeline for different sales models & motions.
• Experience marketing to mid-market brands ($25M–$500M GMV) and partnering closely with Sales to support enterprise motions (multi-stakeholder, 6-figure ACVs).
• Bonus: prior work in ecommerce SaaS, headless commerce, or modern 3PL.