Brand Marketing Manager

Position Overview

We are seeking a dynamic Brand Marketing Manager to join our growing team and lead marketing initiatives for our character IP portfolio. This role will drive brand awareness, fan engagement, and revenue growth through creative campaigns and strategic partnerships in the ever-evolving pop culture landscape.

Key Responsibilities

Brand Strategy & Management

• Develop comprehensive brand marketing strategies for Visional Pop's character IP portfolio
• Create and maintain brand guidelines ensuring consistency across all platforms and touchpoints
• Conduct market research to identify trends and opportunities in pop culture and character licensing
• Collaborate with creative teams to develop compelling brand narratives and visual identities
  
  
  

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across digital, social, and traditional channels
• Manage product launches and seasonal promotional campaigns
• Coordinate cross-promotional activities with entertainment partners and licensees
• Develop fan engagement strategies that build authentic community connections
  
  
  

Partnership Marketing

• Support licensing and partnership initiatives through co-marketing strategies
• Work closely with business development teams on collaborative opportunities
• Create marketing materials and brand assets for partners and licensees
• Ensure brand integrity across all partnership activations
  
  
  

Digital Marketing Leadership

• Oversee social media strategy and content planning for character brands
• Manage influencer partnerships and creator collaborations
• Monitor online brand sentiment and community engagement metrics
• Develop innovative digital experiences that connect with target audiences
  
  
  

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5-10 years of brand marketing experience, preferably in entertainment, gaming, or consumer products
• Strong understanding of pop culture trends and character licensing industry
• Proven experience in campaign development and multi-channel marketing execution
• Excellent project management skills with ability to manage multiple brands simultaneously
• Proficiency in digital marketing tools, analytics platforms, and social media management
  
  
  

Preferred Qualifications

• Experience in anime, gaming, or character-based entertainment industries
• Knowledge of Japanese pop culture and global entertainment markets
• Experience with fan community management and engagement strategies
• Understanding of merchandise and licensing business models
• Creative background in design or content creation
  
  
  

Essential Skills

• Strategic thinking with creative execution abilities
• Strong analytical skills and data-driven decision making
• Excellent communication and presentation skills
• Cultural awareness for diverse global audiences
• Passion for pop culture, anime, and character brands
• Adaptability in fast-paced, creative environment
  
  
  

What We Offer

• Creative and collaborative work environment
• Professional development opportunities and industry conference attendance
• Flexible work arrangements and growth opportunities
  
  
  

Location & Work Style

• Based in Los Angeles area with hybrid work options
• Occasional travel for industry events and partner meetings
• Collaborative team environment with international colleagues