Product Manager

Overview

The Product Manager will play a critical role in accelerating growth across key service lines by leveraging analytics, market intelligence, and data-driven strategy. This position blends strategic planning, market research, campaign development, and sales enablement to uncover high-impact opportunities and drive measurable revenue growth. A strong focus on insights and performance metrics will guide execution, with the Product Manager serving as a cross-functional connector between analytics, operations, marketing, and commercial teams to turn insights into action.

Responsibilities

• Insight-Driven Strategy & Opportunity Identification
• Analyze internal performance data and external market trends to uncover actionable growth levers across the practice network.
• Quantify the revenue potential and ROI of new initiatives using advanced analytics and predictive modeling.
• Assess market readiness and operational feasibility for new service expansions or enhancements.
• Prioritize initiatives based on insight-led evaluations of business impact and execution complexity.
• Analytics-Fueled Campaign & Product Growth:
• Lead data-informed campaign strategies that target provider education and optimize patient referral workflows.
• Conduct structured market research (quantitative and qualitative) to identify unmet needs and service white spaces.
• Partner with marketing to test and refine messaging using performance metrics such as open rates, CTR, and conversion rates.
• Monitor and analyze campaign outcomes to continuously optimize targeting, content, and channel performance.
• Sales Enablement with Data at the Core
• Translate growth strategies into sales-ready execution plans anchored in market insights and performance data.
• Develop insight-rich playbooks and enablement assets, including ROI calculators, referral funnel visuals, best practices, and value propositions.
• Equip field teams with dashboards, reporting tools, and training modules that drive adoption and measurable behavior change.
• Lead feedback loops with the field to refine assets based on user data and frontline insights.
• Performance Analytics & Impact Reporting
• Measure key performance indicators such as referral velocity, revenue lift, provider activation, and campaign ROI.
• Use diagnostic analytics to uncover performance gaps and generate targeted recommendations for improvement.
• Present insights to leadership during monthly/quarterly business reviews and planning sessions.
• Cross-Functional Collaboration Rooted in Data
• Build strong, insight-driven partnerships with operations, clinical, financial, and analytics teams to align on execution.
• Collaborate with the Patient Care Team to analyze engagement trends and identify optimization opportunities.
• Ensure consistency and transparency in data usage, reporting methodologies, and success criteria across functions.
  
  

Ideal Candidate Profile:

• Deep analytical thinker with a passion for using insights to drive business outcomes.
• Strong background in healthcare services, product strategy, or growth marketing with a focus on metrics.
• Skilled in synthesizing complex data into clear stories, recommendations, and execution plans.
• Adept at working across functions to align stakeholders around insight-driven strategies.
  
  

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field.
• 5+ years of experience in product management, program management, or a similar role, preferably within the healthcare industry.
• Proven experience in developing and executing growth strategies and campaigns.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and storytelling.
• Experience with sales enablement tools and strategies.
• Excellent communication, interpersonal, training and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with healthcare referral processes and EMR systems (e.g., athenahealth) is a plus.
  
  

Preferred Qualifications:

• Master's degree (MBA, MHA, etc.).
• Salesforce.com experience