Regional Sales Manager Western Canada Region 17

We are hiring a Regional Sales Manager - Canada to join our Sales team!

DISCOVER

Are you passionate about driving sales growth and building strong dealer relationships across a vast and dynamic market? Watkins Wellness is looking for a motivated and strategic Regional Sales Manager to lead sales efforts for our family of brands throughout Canada. Products include wellness focused home appliances such as spas, saunas, cold plunges and more. This field-based role is key to expanding our market presence, supporting our dealer network, and delivering exceptional customer experiences. You’ll report directly to the North American Sales Manager and play a vital role in executing our sales strategy across a large geographic territory.

YOUR RIPPLE EFFECT

• Can You Drive Sales and Strategic Growth? Achieve annual sales targets across all product categories by executing a strategic territory plan. Identify and capitalize on new business opportunities, including signing and onboarding new dealers in open markets. Maintain accurate records in Salesforce and provide regular updates to leadership.
• Are You a Relationship Builder and Trusted Advisor? Establish and maintain strong relationships with existing and prospective dealers through regular communication, in-person visits, and tailored support. Collaborate with dealers to assess business needs and implement action plans that enhance performance and profitability.
• Can You Train, Inspire, and Support? Deliver impactful sales and marketing training to dealers, ensuring alignment with Watkins Wellness’ strategic vision. Support dealers in resolving delivery, technical, warranty, and credit issues, working closely with internal departments and finance partners.
• Do You Collaborate and Represent with Confidence? Partner with cross-functional teams—Sales, Marketing, Customer Experience, and Dealer Support—to ensure seamless execution of programs. Represent Watkins Wellness at trade shows, dealer events, and promotional activities to support dealer success and brand visibility.
• Can You Manage a Large, Diverse Territory? Navigate the unique challenges of a geographically expansive Canadian market with efficiency and adaptability. Prioritize travel, time management, and dealer engagement to ensure consistent support and performance across the region.
  
  

What You Bring

• Bachelor’s degree or equivalent experience; 5+ years in wholesale and retail sales (pool and spa industry preferred).
• Proven success in meeting and exceeding sales goals.
• Strong knowledge of sales, marketing, and merchandising techniques.
• Experience with Salesforce and MS Office Suite.
• Excellent communication, training, and relationship-building skills.
• Willingness and ability to travel extensively across Canada (minimum 120 days per year).
• Valid driver’s license and clean driving record required.
  
  

What You’ll Get

At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hiring Range: $96,000.00 - $129,030.00.

Many factors affect actual compensation including but not limited to experience, education, skills, and geographic location

Company: Watkins Manufacturing

Shift 1 (Canada)Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-Verify Right to Work Poster: English & Spanish