Back-End Developer

Job Description:

We're looking for a detail-oriented Back-End Developer with hands-on experience in Velocity Template Language (VTL) and marketing platforms token logic. You'll be responsible for building, debugging, and maintaining dynamic content modules used in email and landing page personalization within a marketing platform. This is a technical role deeply embedded in marketing automation, and ideal for developers who enjoy solving complex personalization and logic challenges in a data-rich environment.

This is a contract, hourly role—perfect for experienced professionals who enjoy fast-paced, high-impact work and want the flexibility to engage in meaningful, cutting-edge client initiatives.

Responsibilities:

• Develop and maintain dynamic content blocks using Velocity Template Language (VTL).
• Create and manage custom token logic and script tokens in a marketing platform.
• Leverage the marketing platform data model (leads, fields, custom objects) to personalize assets at scale.
• Format personalized email and landing page content using HTML and CSS.
• Implement fallback logic, segmentation handling, and conditional content rendering.
• Collaborate with Marketing Operations and Campaign teams to define personalization requirements.
• Debug and troubleshoot dynamic content using a marketing platform preview mode and test scenarios.
  
  

Requirements:

• 5+ years of experience in back-end development or marketing automation logic building.
• Proficient in Velocity Template Language (VTL): control structures, variable handling, and logic flow.
• Strong understanding of marketing platform tokens, custom script tokens, and how to use them effectively.
• Familiarity with email marketing concepts: segmentation, personalization, fallback handling.
• Comfortable writing clean HTML/CSS for email and landing page content structure.
• Strong logical thinking and fluency in Java-like logic structures (Java knowledge not required).
• Ability to work independently, troubleshoot quickly, and document token logic for non-technical users.
  
  

About RevOpsforce:

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don't just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we'd love to have you on board.

Type: Contract, hourly

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com