Director Of Demand Generation

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

We are hiring a strategic and execution-driven Director of Demand Generation to lead our digital and traditional acquisition efforts across key B2B segments, including brand marketers, media agencies, and enterprise platforms. In this role, you'll own the full-funnel demand engine — from driving top-of-funnel awareness to accelerating pipeline — powered by our proprietary dataset and real-time consumer intelligence.

This is a high-impact opportunity for a data-obsessed growth marketer who thrives on building scalable, repeatable campaigns and owning end-to-end pipeline creation. If you're energized by turning insights into action and results into revenue, we'd love to connect.

What You'll Do

• Own and scale the demand generation engine to drive qualified leads, pipeline velocity, and new customer acquisition.
• Develop and execute full-funnel campaign strategies across digital, field, ABM, partner, and content channels.
• Build and lead a team of campaign managers and growth marketers with clear KPIs and agile processes.
• Collaborate with Sales, Product, and RevOps to align ICP targeting, messaging, territory plans, and funnel strategies.
• Optimize spend and performance across paid and owned channels to deliver scalable CAC and high ROI.
• Implement an attribution model and analytics dashboard to track multi-touch influence and campaign ROI.
• Launch innovative campaign pilots, creative experiments, and audience personalization tactics.
  
  

What You'll Bring

• 6+ years of B2B demand generation experience in high-growth SaaS, martech, adtech, or DaaS companies.
• Proven success owning pipeline targets and executing campaigns that drive revenue.
• Experience managing and mentoring high-performing teams in a fast-paced environment.
• Hands-on expertise across search, paid social, display, CTV, ABM, events, email, and direct mail.
• Strong data fluency; skilled with Salesforce, Pardot, ZoomInfo, Tableau, and Excel.
• Excellent storytelling and positioning instincts.
• Strong collaboration skills across Sales, Product Marketing, and Customer Success.
  
  

Resonate Attributes

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:

• Ownership: You take initiative, follow through, and hold yourself accountable.
• Collaboration: You value working with others and building strong, respectful relationships.
• Adaptability: You stay steady through change and adjust when needed.
• Growth Mindset: You're open to learning, feedback, and trying new things.
• Customer Focus: You keep the end user in mind and aim for impact.
• Clear Communication: You express ideas simply and listen to understand.
• Integrity & Empathy: You act with honesty and consider the people around you.
• Strategic Thinking: You focus on what matters most and work with purpose.
• Drive: You show up motivated and ready to move things forward.
• Readiness: You bring the skills to contribute meaningfully from day one.
  
  

These attributes are the foundation of how we work and grow together!

Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we're committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you'll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.