Director, Integrated Marketing

About Hone

Hone is an online medical clinic at the forefront of transforming healthcare and enhancing longevity. We use cutting-edge scientific advancements to empower men and women to take control of their health and unlock their full potential. Our people are the heart of everything we do and drive our success. We approach every project through our brand values:

• Champion Patient Needs
• Execute Relentlessly
• Communicate Constructively
• Collaborate Generously
• Turn Obstacles Into Opportunity
• Give With Gratitude
  
  

Hone has been fully virtual from day one and will continue to be a remote-first employer.

Our Ideal Candidate

Our ideal candidate is a mission-driven, motivated multi-tasker who is invested in work that is fulfilling and impactful. They embrace change and tackle challenges with enthusiasm. They have an "all-in" disposition towards work, understanding that we are a fast-paced, high-growth organization with evolving priorities. They can excel at both independent tasks and collaborative work, leading with clear and candid communication. They exhibit humble leadership—the ability to drive initiatives forward while remaining excited about continuous learning and development opportunities. They feel strongly about being part of a team that advocates for people to live longer and better lives.

The Role

Hone is looking for a Dir, Brand Marketing (Integrated Marketing, PR, + Talent Partnerships) to join our team. In this role, you will report to VP, Brand Marketing and you will play a key role in building the strategy and processes driving brand awareness, market share of voice, and cross-functional marketing success for Hone Health.

Primary Responsibilities

Key responsibilities for this role include (but are not limited to) the following:

• Develop and lead marketing strategies, campaigns, and programs in support of brand awareness and perception, product adoption and usage, and revenue.
• Effectively collaborate with and influence cross-functional partners and stakeholders in Integrated 360 Marketing process, creating a marketing calendar and monthly alignment between all stakeholders
• Analytical acumen to establish and track success metrics across campaigns and brand (e.g. cost per engagement, engagement rate, ROI, EMV, reach, impressions, conversions, etc.)
• Develop and manage FY marketing calendar - identifying key moments and themes to amplify throughout the year
• Work with PR agency to align on opportunities in press and sponsorships that parallel the integrated marketing calendar; implement an internal crisis communications plan
• Lead innovation in talent partnership strategy - leveraging talent, creators, influencers and platform led ideas to build out a sustainable, scalable process for all talent tiers to elevate brand visibility, engagement, and conversion
• Stay ahead of the curve in our evolving industry, harnessing emerging trends, technologies, and consumer insights to inform creator strategy and inspire innovation in content creation, distribution, and engagement.
• Handle day-to-day talent relationship management, negotiation, and reporting across all metrics of success
• Work with agency partner to source and engage top tier talent for long term partnerships
• Manage resources across projects and programs
  
  

Qualifications

In order to qualify for this role, candidates must meet the following criteria:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 7+ years of experience in performance marketing, brand marketing, integrated marketing, creator partnerships, and/or public relations, with a proven track record of success in a fast-paced or startup environment
• Experience and strong interest in the Health + Wellness category preferred, but not required (including beauty or lifestyle)
• Demonstrated experience in influencer marketing, including setting comprehensive strategies with clear KPIs for success.
• Deep understanding of social media + creator platforms, trends, and best practices, with experience in developing and executing successful creator and social media campaigns.
• Analytical mindset with proficiency in creator platform tools and reporting metrics.
• Effective cross-functional collaboration and partnership across a variety of internal partners: Growth, content, social, community, creative, product, etc.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity
• Knowledge of PR strategies and tactics
• Ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality
• Comfortable in a fast-paced, frequently changing environment
• Creative problem-solving skills with a results-driven mindset
• Can quickly learn new technology systems and communication tools
• Ability to work autonomously and collaboratively
  
  

Compensation Range

$150,000-$170,000

Benefits

Hone wants our team to be in the best condition of their lives, so we offer a range of benefits including:

• A remote-first work environment
• Competitive compensation and equity options
• Health, dental, and vision insurance coverage
• Short-term disability and basic life coverage
• Flexible Spending Accounts (FSAs)
• Lifestyle Spending Accounts (LSAs)
• We follow federal holidays and have uncapped time off
• Budget for the technology tools you need (laptop, monitor, and/or special software)
• A focus on company-sponsored activities to foster engagement (both virtual and in-person)
• Waived membership fees for any Hone team members utilizing Hone products
  
  

These benefits are available to full-time, regular employees, and not to independent contractors, temporary employees, or interns.

We are proud to be an equal-opportunity workplace committed to building a team culture that celebrates diversity and inclusion. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.