YouTube Audience Specialist

About This Role

Fandom is growing! As a YouTube Audience Specialist, you’ll be at the center of our platform growth strategy – partnering with editorial, video, and branded teams to drive watch-time, subscriber growth, and performance across our YouTube channels (including GameSpot, TV Guide, Honest Trailers, and Fandom). You’ll work under the Content Operations team and report to the Manager, Content Ops, helping bring data-driven creativity and structure to how we grow fandom communities on YouTube.

You Will...

• Own day-to-day optimization strategy across YouTube channels, including thumbnails, titles, metadata, and upload timing
• Develop playbooks and guidance for content creators to boost discoverability and watch-time
• Partner with editorial and video teams on planning, publishing cadence, and format-specific success drivers
• Track key KPIs across channels and surface insights to improve retention, performance, by providing regular reports on video performance and suggesting improvements.
• Benchmark competitor and platform trends to keep our content current and creator-friendly
• Contribute to testing and experimentation roadmap (A/B testing, Shorts vs. longform, etc.)
• Help evaluate branded/sponsored YouTube campaigns for best-in-class execution and post-campaign reporting
  
  

What Success Looks Like…

• Subscriber and viewership growth shows consistent improvement across all managed channels
• Uploads are timely, properly tagged, and reflect platform-specific best practices
• Internal partners feel supported with actionable insights and guidance
• Content strategy is responsive to performance trends and platform evolution
• Tools, templates, and documentation are centralized for efficient channel management
  
  

You Have...

• 3+ years working directly in YouTube channel management, digital video, or audience development
• Strong familiarity with YouTube Studio, Creator Dashboard, and platform analytics
• Background in entertainment, gaming, or pop culture-focused brands
• Working knowledge of thumbnail creation, metadata structure, and SEO for YouTube
• Experience with Shorts strategy and/or multi-format video publishing (e.g., longform, Shorts, Reels)
• Proven ability to communicate performance insights across creative and technical teams
• High attention to detail and comfort working in a fast-paced, multi-channel environment
  
  

Bonus Points...

• Prior experience with influencer partnerships or content licensing
  
  

Benefits & Perks

• Salary Range = $69k - $116k (Actual salary available will vary based on location and market factors.)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture
  
  

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.