Manager, Brand Marketing

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We are seeking a strategic, creative and detail-oriented Manager of Brand Marketing to support in the development and execution of 360 marketing strategies that accelerate growth and drive affinity for the Boll & Branch brand. This role will support brand storytelling through integrated campaigns, partnerships, and events, with a primary immediate focus on leading localized marketing efforts. The role will work closely with the Senior Manager of Brand Marketing to bring brand strategies to life across channels, with focus flexing based on evolving business priorities.

This position is perfect for someone who thrives at the intersection of brand strategy, event execution, community-building, and creative storytelling — and who's passionate about building an elevated luxury brand.

This role will report to the Senior Manager of Brand Marketing.

Responsibilities

• Support in the strategy and execution of high-priority brand and retail/wholesale moments, including new store openings, local activations, partnership and community events that drive foot traffic, brand awareness, and loyalty.
• Act as a brand steward, ensuring a consistent, elevated expression of the brand across all owned and earned activations
• Support broader brand initiatives including brand campaigns, wholesale / trade programs, product launches, PR moments, and partnerships, adjusting focus as business needs evolve.
• Proactively initiate and manage programs, driving deadlines and marketing deliverables in all aspects of new program development, from concept and formulation to program kickoff, to final program and campaign delivery, on time and within budget.
• Develop and implement New Store Opening strategies tailored to each store's audience, ensuring consistent branding and messaging across locations.
• Plan and manage localized events and partnerships to increase customer engagement, brand visibility, and sales. This includes launch events, seasonal promotions, and collaborations with local influencers or partners.
• Support the Senior Manager of Brand Marketing in maintaining an omnichannel view of all brand activity, ensure cross-functional alignment on all marketing programs and protect a consistent expression of the brand across all consumer touchpoints
• Collaborate with the larger marketing and e-commerce teams to align initiatives with online campaigns, promotions, and social media content. Demonstrate an ability to understand channel goals and translate creative concepts into actionable strategies and communications
• Monitor the effectiveness of marketing efforts with the in-house Insights team, gathering feedback from stakeholders and tracking KPIs like traffic, conversion rates, and event attendance.
• Regularly travel to manage events, assess marketing needs, and maintain strong relationships with store teams.
  
  

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in integrated marketing, brand marketing, or retail marketing; event and experiential marketing experience a strong plus.
• Deep understanding of brand marketing principles across physical and digital touchpoints.
• Strong creative sensibility with the ability to develop compelling briefs and campaign narratives.
• Able to travel for all new store openings and to other locations on occasion, working flexible hours as needed.
• Strong project management skills, with the ability to multitask and meet deadlines. Proactive mindset.
• Comfort with ambiguity and ability to pivot focus based on changing business needs.
• Excellent written and verbal communication skills.
• Experience with data-driven marketing and performance analysis.
• Passionate about the Boll & Branch mission
  
  

The primary location for this role can be based in either our Summit, NJ headquarters or New York City office. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ office because it's in the best interest of our business or your team.

The annual base salary range for this role is $75k -130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company's annual bonus program with a non-binding Company and individual performance-based target bonus.

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
  
  

About Boll & Branch

At Boll & Branch (https://www.bollandbranch.com/pages/about-us), we don't make bedding like everyone else. We make it better.

In 2014, Our Founders, Scott And Missy Tannen, Challenged Every Conventional Standard In The Textile Industry, Creating a New Supply Chain That Prioritized Thread Quality, Not Thread Count. By Investing Exclusively In 100% Organic Raw Materials From The Start, We Became The First Bedding Company Ever To Be Fair Trade Certified. Today, We Keep Five Commitments At The Heart Of Everything We Do. We Are

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All
  
  

Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton (http://www.lcatterton.com/), a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.

If you have questions about this posting, please contact [email protected]